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Marketing & Business Development
Master of Marketing and Product Innovation (2 years) in Paris, France
Master of Marketing and Product Innovation (2 years) in Paris, France

Master of Marketing and Product Innovation (2 years) in Paris, France

  • ID:ICNUG07
  • Level:Master's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (USD)

  • TuitionFee/Year:$10,450.00
  • LivingFee/Year:$13,200.00
  • InsuranceFee/Year:$364.82
  • TuitionFee/Year:$10,450.00
  • LivingFee/Year:$13,200.00
  • InsuranceFee/Year:$364.82
Estimated Total/program:
$48,029.64
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

University degree (180 ECTS), no work experience required
English requirement: IELTS ~6.0, or TOEFL/Duolingo equivalent ~70

Course Information

The Master of Science in Marketing and Product Innovation is a 2-year master's program, taught entirely in English at ICN Business School – Paris Campus, for students who are passionate about creative marketing, product development and design thinking.

The course combines a foundation of modern marketing theory with in-depth practical skills in developing, implementing and managing new product/service ideas in a global business context.

Students will learn through real-life projects, design challenges (Creathon), international study trips (Learning Expedition), and at the same time, gain knowledge in law, innovation management, CRM and customer data analysis (web analytics).

Year 1 (M1) – study the MSc track course:

  • Strategy & Innovation
  • Project Management (toolbox & techniques)
  • Business Functions simulation
  • Product Range Management
  • Innovation & Market Research
  • CreaCthon Challenge (product/event design)
  • English for Business / Specific Purposes
  • French language (optional)

Year 2 (M2 – Official MSc):

  • Creative Learning Expedition
  • Management 4.0 & Leadership
  • Design thinking, New Product Introduction (NPI)
  • Sustainable Innovation & Legal Protection
  • CRM & Web Analytics
  • Professional micro-certificates
  • Research methods & Data Analytics
  • Professional Experience / Company‑based research project
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Pre Courses

Pre‑Master / Postgraduate Preparatory Programme: học trước 1 semester (Pre-MSc track): Advanced English, Academic skills, Analytical techniques, Business & Management fundamentals, Ethics, French language etc

No Course!
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Pathway Courses

No Course!
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Career Opportunity

Career Opportunity

Các vị trí sau tốt nghiệp: Product Manager, Innovation Manager, Online Marketing Manager, Project Manager, Business Developer, Entrepreneur

Ability to settle

Overseas Student Health Cover

Health Insurance||364.82 USD

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