University degree (180 ECTS), no work experience required
English requirement: IELTS ~6.0, or TOEFL/Duolingo equivalent ~70
The Master of Science in Marketing and Product Innovation is a 2-year master's program, taught entirely in English at ICN Business School – Paris Campus, for students who are passionate about creative marketing, product development and design thinking.
The course combines a foundation of modern marketing theory with in-depth practical skills in developing, implementing and managing new product/service ideas in a global business context.
Students will learn through real-life projects, design challenges (Creathon), international study trips (Learning Expedition), and at the same time, gain knowledge in law, innovation management, CRM and customer data analysis (web analytics).
Year 1 (M1) – study the MSc track course:
Year 2 (M2 – Official MSc):
Pre‑Master / Postgraduate Preparatory Programme: học trước 1 semester (Pre-MSc track): Advanced English, Academic skills, Analytical techniques, Business & Management fundamentals, Ethics, French language etc
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Các vị trí sau tốt nghiệp: Product Manager, Innovation Manager, Online Marketing Manager, Project Manager, Business Developer, Entrepreneur
Health Insurance||364.82 USD
