Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
IELTS (Academic): overall score of 6.5 with no band less than 6.0.
TOEFL Paper based: overall score of 550 with 5 or better in TWE (Test of Written English).
TOEFL Internet based (iBT): overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing.
La Trobe College Australia ELICOS (LTCA): completion of EFS level 5B with minimum 60% overall and 60% in final exam.
La Trobe College Australia Foundation Studies (LTCA): completion of Foundation studies with 60% in English (Academic Communication).
Pearson Test of English (Academic) (PTE): overall score of 58 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): 176 with no less than 169 in any component.
New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.
La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.
Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.
Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.
Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.
The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.
You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.
You'll learn:
Advanced consumer decision-making
Analyse consumer reports and undertake a consumer profiling project for a real company.
Market research
Understand the role and scope of market research activities within national and international marketing companies.
Digital marketing
Explore and implement the most up-to-date strategies for marketing in the digital era.
Social media marketing and strategy
Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.
Customer relationship management (CRM)
Learn the practices, strategies and technologies that companies use to manage and analyse customer data.
CRICOS code: 093383K
More info: click here
Study options
Core subjects
Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.
Year 1
academic integrity module
advanced consumer decision making
introduction to accounting and finance
marketing in the digital era
marketing management
principles of economics
statistics for business and finance
sustainable management & marketing
Year 1
applied market research
customer experience design
customer relationship management
international marketing management
social media marketing and strategy
Elective subjects
A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines.
Marketing manager
Brand manager
Customer experience manager
Digital marketing manager.
OSHC: 530 ($) AUD per year
