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Business and Management and Economics
Master of Marketing
Master of Marketing

Master of Marketing

  • ID:UWA610043
  • Level:Master's Degree
  • Duration:
  • Intake:

Fees (AUD)

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Admission Requirements

Entry Requirements

(1) To be considered for admission to this course an applicant must have

(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:

(b) the equivalent of a UWA weighted average mark of at least 50 per cent;


(c) at least two years professional experience in a relevant occupation; or

(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA

English Requirements

  • Internet-based Test (iBT): An overall score of 82 with a minimum score of: 22 in the Writing section; 18 in the Reading section; 20 in the Speaking section; and 20 in the Listening 

  • IELTS (Academic) including IELTS for UKVI (Academic): Minimum overall score of 6.5 with no band less than 6.0 (must include Academic Reading and Writing modules)

  • PTE (Academic): Postgraduate Research Studies applicants: An overall score of 64 with a minimum score of 64 in the reading and writing sections, and no less than 54 in the other sections.

Course Information

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac. 

With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student. Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

The Master of Marketing is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field.


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Course structure details


Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, may be required to complete relevant conversion units up to the value of 24 points, as advised by the Faculty:


Take all units (36 points):

  • MGMT5506 Ethics and Sustainability Management (6)

  • MKTG5406 Buyer Behaviour and Decision Making (6)

  • MKTG5408 Marketing Analysis and Planning (6)

  • MKTG5462 Global Marketing Strategy (6)

  • MKTG5465 Applied Marketing Research (6)

  • MKTG5501 Integrated Marketing Communications (6)


Take unit(s) to the value of 36 points:

  • BUSN5003 Data Storytelling (6)

  • BUSN5100 Applied Professional Business Communications (6)

  • MKTG5463 Marketing of Services (6)

  • MKTG5502 Digital Marketing (6)

  • MKTG5504 Big Data in Marketing (6)

  • MKTG5505 Marketing and Society (6)

  • MKTG5561 Marketing Management (6)

  • MKTG5578 Business Relationship Management (6)

  • WILG5001 Professional Development Practicum A (6)

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Pre Courses

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Pathway Courses


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Career Opportunity

Career Opportunity

This degree will lead to senior level careers in many areas, including: 

  • Sales management

  • Sales account management

  • Promotions and events management

  • Branding and advertising 

  • Public relations

  • Market research and analysis 

  • Product development

  • Management consulting

Ability to settle

Overseas Student Health Cover

OSHC: 530 ($) per year

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