Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
GPA - grade point average (GPA) 60%
WAM - Weighted Average Mark (WAM) 60%
Australian Bachelor degree or equivalent.Applicants to the course require an Australian three-year undergraduate degree, or approved international equivalent, in the humanities and social sciences or cognate discipline.
IELTS (Academic) score of 6.5 with no individual band score less than 6.0
TOEFL Internet based (iBT): overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing.
La Trobe College Australia ELICOS (LTCA): completion of EFS level 6B with minimum 60% overall and 60% in final exam.
La Trobe College Australia Foundation Studies (LTCA): completion of Foundation studies with 60% in English (Academic Communication).
Pearson Test of English (Academic) (PTE): overall score of 58 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): 176 with no less than 169 in any component.
Develop essential communication skills with core subjects in strategy, media relations and issues management. Balancing work and study is easy with core subject classes held at our City campus on evenings and weekends.
Experience the world of strategic communication first-hand through Work Integrated Learning (WIL). You may have the opportunity to work directly with clients in La Trobe's Strategic Communication Agency or create media industry contacts with an internship opportunity.
You'll learn:
Political and government communication
Discover the vital role communication plays in the government sector to influence public opinion.
Communication production and delivery
Learn how communication is delivered in the digital era by examining social media, community relations and more.
Modern management and business
Develop skills to take the lead within an organisation or launch your own business.
Research applications in strategic communication
Gain an understanding of how research underpins campaigns.
CRICOS code: 077916G
More information: click here
Study options
Core subjects
Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.
Year 1
academic integrity module
social media practice and journalism
strategic communication in society
strategic communication strategy
strategic communication writing
Year 2
campaigns and elections
government and media relations
issues management in strategic communication
strategic communication research
strategic political communication
Elective subjects
A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines.
Government, not-for profit and community organisations need communication professionals with 21st century skills. Possible career options include:
Government relations advisor
Help organisations manage their relations with government and improve their lobbying.
Public relations officer
Manage the public image of organisations by handling media inquiries, create a positive relationship with all sections of the public.
Social researcher
Research real world issues to create effective campaigns.
530 AUD/year
