(1) To be considered for admission to this course an applicant must have
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent; or
(2) completed a Graduate Certificate or Graduate Diploma in Strategic Communication at UWA.
Internet-based Test (iBT): An overall score of 82 with a minimum score of: 22 in the Writing section; 18 in the Reading section; 20 in the Speaking section; and 20 in the Listening
IELTS (Academic) including IELTS for UKVI (Academic): Minimum overall score of 6.5 with no band less than 6.0 (must include Academic Reading and Writing modules)
PTE (Academic): Postgraduate Research Studies applicants: An overall score of 64 with a minimum score of 64 in the reading and writing sections, and no less than 54 in the other sections.
Strategic communication has never been more relevant – with the growing importance of digital media, all small, large, public and private organisations need a communication expert.
The Master of Strategic Communication opens up opportunities that lead into rewarding careers and it is also an excellent option for professionals who would like to progress their skills in this area. The program is tailored to advance your capacity to succeed in a range of media and communications roles and provide effective strategy and leadership for industry, government and community.
Develop expertise and gain a set of highly sought-after skills in designing and managing communication strategies, projects and campaigns across a range of media platforms and professional contexts.
The program provides you with valuable hands-on experience that prepares you for a dynamic career, including:
a) development of your practical, analytic and creative communication skills
b) project-based work used to develop a portfolio applicable in a range of industry contexts
c) specialised media training and workshops
d) professional and networking opportunities
Work placements provide additional access to industry experience. The course has a number of options for completion depending on individual requirements and aspirations.
CRICOS CODE: 083878C
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Course structure details
Conversion
Students who have not completed a bachelor's degree with a relevant major as recognised by the Faculty, must complete relevant conversion unit(s) up to the value of 24 points, as advised by the Faculty.
Core
Take all units (24 points):
COMM5104 Public Communication (6)
COMM5701 Strategic Communications in a Digital Era (6)
COMM5702 Digital Media: Theory and Practice (6)
COMM5703 Strategic Communications Planning and Management (6)
Career opportunities in the communications sector are constantly growing. Almost all large organisations need a communications expert to advise on corporate communications, community liaison projects and human resources-based projects such as change management. In addition, private organisations in consumer marketing, media, public relations, advertising and digital communications require strategic communications specialists.
Employment prospects across governmental, industry and community sectors include:
Strategic communication manager
Global reputation manager
Media advisor
Communication specialist
Corporate/internal communications manager
Media planner
Public affairs specialist
Digital communication manager
Public relation manager
Media strategist
OSHC: 530 ($) per year
