Ielts 6.5 (with minimum 6.0 in all components)
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
Why study MSc Digital Marketing at Middlesex University?
49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.
Course Highlights
Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Our degree is accredited by the Chartered Institute of Marketing (CIM)
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Modules
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
E-Marketing and Social Media Management (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Consumer Psychology (15 credits) - Optional
Innovation-Driven Marketing (15 Credits) - Optional
Entrepreneurship in the Digital Sector (15 Credits) - Optional
Multichannel Marketing Management (15 Credits) Optional
Internship in the Digital Sector (15 Credits) - Optional
Professional Practice (0 Credits) Optional
Research methods & dissertation (60 Credits) Compulsory
Skills and knowledge in digital media can enhance a career in marketing through not just an understanding of the digital marketing strategies and platforms but also the ability to utilise and monitor new innovations in technology and market trends.
Careers specific to digital marketing can include:
Digital Marketing Officer
Social Media Analyst
Digital Campaigns Officer
CRM Officer or Manager
Digital Account Manager
PPC/SEO Analyst
Whether you’re want to go into marketing or digital marketing, developed your consultancy, work in social media; today, knowledge of the consumer, digital and analytics is at the heart of marketing. The huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.
Insurance – Single: 300 GBP per year
