* International student Premium, U-Pass fee,,Books and supplies cost
College Eligibility
Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or Mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR
Academic and Career Entrance (ACE) certificate; OR
General Educational Development (GED) certificate; OR
Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.
Program Eligibility
English, Grade 12 (ENG4C or equivalent) with a grade of 70% or higher.
Mathematics, Grade 11 (MBF3C or equivalent).
Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency.
The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.
Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.
Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:
the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps
DIGG - the student-run ad agency where every client has a unique problem to be solved
SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.
The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.
At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.
There are many job opportunities for graduates of this program. You may find employment with an advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:
retail
professional services firms
technology companies
associations
governments
You might even launch your own marketing and communications company.
More info: Click here
Level: 01
ADV1601
Ad Workshop I
ADV1616
Persuasion
ADV1618
The Marketing Concept
ADV1639
Switching on Your Right Brain
ADV1695
Advertising I
ENL1813M
Communications I
Level: 02
ADV1602
Ad Workshop II
ADV1619
Media Buying and Selling
ADV1622
Copywriting 101
ADV1623
Advertising II
ADV1679
How Consumers Get to Yes
ADV1696
Researching for Insight
ENL2011
Presentation Skills
Choose one from equivalencies:
GED1456
General Education Elective
Level: 03
ADV1630
Advertising III
ADV1634
Theatre of the Mind
ADV1638
Advertising in Practice I
ADV1641
Strategy and Media Toolkit
ADV1678
Ad Studio
ADV1684
Creating Hype
ADV1710
Media Planning Strategy
Level: 04
ADV1645
Advertising IV
ADV1648
Advertising in Practice II
ADV1659
Motion Storytelling
ADV1680
Advertising Design
ADV1687
Push and Pull
ADV1697
Insights and Strategy
ADV1709
Digital Marketing Strategy
Level: 05
ADV1656
Advertising V
ADV1676
Branding
Elective: MUST choose one
ADV1685
Portfolio Projects (Creative)
ADV1686
Portfolio Projects (Business)
ADV1701
Web Techniques
ADV1708
Digital Marketing Execution and Analytics
ADV1702
Niche Marketing
ADV1703
Art Direction
ADV1704
Clients and Contracts
ADV1705
Motion Graphics
ADV1706
Project Management and Production
ADV1707
Creative Entrepreneurship
Level: 06
ADV1605
Trendspotting
ADV1665
Advertising VI
ADV1691
Professional Practice
ADV1698
Field Work Preparation
ADV1699
Cases in Advertising
ADV1711
Field Work
Elective: choose 1
ADV1688
Portfolio Presentation (Creative)
ADV1689
Portfolio Presentation (Business)
Graduates may find employment in the creative and client-service roles in advertising agencies. They may also work in any organization, regardless of industry, that has a marketing, communications, media or promotions department. Opportunities and roles exist in advertising, events, PR, digital, social media, promotions, sales and media fields. With experience, graduates may become self-employed or launch new advertising or marketing communications businesses.
Health insurance: 500 $ CAD per year
