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Business, Management and economics
Advanced Diploma - Advertising and Marketing Communications Management
Advanced Diploma - Advertising and Marketing Communications Management

Advanced Diploma - Advertising and Marketing Communications Management

  • ID:AC010001
  • Level:2-Year Higher/Advanced Diploma
  • Duration:
  • Intake:
  • Type:Full-time

Fees (CAD)

  • TuitionFee/Year:$18,547.00
  • LivingFee/Year:$11,000.00
  • InsuranceFee/Year:$500.00
  • TuitionFee/Year:$18,547.00
  • LivingFee/Year:$11,000.00
  • InsuranceFee/Year:$500.00

* International student Premium, U-Pass fee,,Books and supplies cost

Estimated Total/program:
Accept letter

Admission Requirements

Entry Requirement

  •  International Application Form (International Application Form)

English Requirement

  • International applicants must provide proof of the subject specific requirements noted above along with proof of either: (IELTS / TOEFL) IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.

Other Requirement

  • College Eligibility

  • Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or Mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR

  • Academic and Career Entrance (ACE) certificate; OR

  • General Educational Development (GED) certificate; OR

  • Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.

  • Program Eligibility

  • English, Grade 12 (ENG4C or equivalent) with a grade of 70% or higher.

  • Mathematics, Grade 11 (MBF3C or equivalent).

  • Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency.

Course Information

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

  • the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps

  • DIGG - the student-run ad agency where every client has a unique problem to be solved

  • SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.

The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

There are many job opportunities for graduates of this program. You may find employment with an advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:

  • retail

  • professional services firms

  • technology companies

  • associations

  • governments

You might even launch your own marketing and communications company.

More info: Click here

Level: 01

  • ADV1601

  • Ad Workshop I

  • ADV1616

  • Persuasion

  • ADV1618

  • The Marketing Concept

  • ADV1639

  • Switching on Your Right Brain

  • ADV1695

  • Advertising I

  • ENL1813M

  • Communications I

Level: 02

  • ADV1602

  • Ad Workshop II

  • ADV1619

  • Media Buying and Selling

  • ADV1622

  • Copywriting 101

  • ADV1623

  • Advertising II

  • ADV1679

  • How Consumers Get to Yes

  • ADV1696

  • Researching for Insight

  • ENL2011

  • Presentation Skills

  • Choose one from equivalencies:

  • GED1456

  • General Education Elective

Level: 03

  • ADV1630

  • Advertising III

  • ADV1634

  • Theatre of the Mind

  • ADV1638

  • Advertising in Practice I

  • ADV1641

  • Strategy and Media Toolkit

  • ADV1678

  • Ad Studio

  • ADV1684

  • Creating Hype

  • ADV1710

  • Media Planning Strategy

Level: 04

  • ADV1645

  • Advertising IV

  • ADV1648

  • Advertising in Practice II

  • ADV1659

  • Motion Storytelling

  • ADV1680

  • Advertising Design

  • ADV1687

  • Push and Pull

  • ADV1697

  • Insights and Strategy

  • ADV1709

  • Digital Marketing Strategy

Level: 05

  • ADV1656

  • Advertising V

  • ADV1676

  • Branding

  • Elective: MUST choose one

  • ADV1685

  • Portfolio Projects (Creative)

  • ADV1686

  • Portfolio Projects (Business)

  • ADV1701

  • Web Techniques

  • ADV1708

  • Digital Marketing Execution and Analytics

  • ADV1702

  • Niche Marketing

  • ADV1703

  • Art Direction

  • ADV1704

  • Clients and Contracts

  • ADV1705

  • Motion Graphics

  • ADV1706

  • Project Management and Production

  • ADV1707

  • Creative Entrepreneurship

Level: 06

  • ADV1605

  • Trendspotting

  • ADV1665

  • Advertising VI

  • ADV1691

  • Professional Practice

  • ADV1698

  • Field Work Preparation

  • ADV1699

  • Cases in Advertising

  • ADV1711

  • Field Work

  • Elective: choose 1

  • ADV1688

  • Portfolio Presentation (Creative)

  • ADV1689

  • Portfolio Presentation (Business)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Graduates may find employment in the creative and client-service roles in advertising agencies. They may also work in any organization, regardless of industry, that has a marketing, communications, media or promotions department. Opportunities and roles exist in advertising, events, PR, digital, social media, promotions, sales and media fields. With experience, graduates may become self-employed or launch new advertising or marketing communications businesses.

Ability to settle

Overseas Student Health Cover

Health insurance: 500 $ CAD per year

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