Seneca College Background Image
Image of Seneca College
Advanced Diploma Business Administration - Marketing (BAM)
Advanced Diploma Business Administration - Marketing (BAM)

Advanced Diploma Business Administration - Marketing (BAM)

  • ID:SC010013
  • Level:3-Year Undergraduate Advanced Diploma
  • Duration:
  • Intake:

Fees (CAD)

Estimated Total/program:
Accept letter

Admission Requirements

Entry Requirements

  • Ontario Secondary School Diploma (OSSD), or equivalent,

  • English: Grade 12 C or U, or equivalent course

  • Mathematics: Grade 12 C or U, or Grade 11 U or M, or equivalent course

English Requirements

  • CAEL CE and CAEL online, Minimum 60

  • Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE), Minimum 169 with no skill below 162

  • Duolingo, Minimum score 105 to 110

  • IELTS Academic, Minimum 6.0 with no skill below 5.5

  • PTE Academic, Minimum score 58

  • TOEFL iBT (including MyBest TOEFL and Home Edition), Minimum 80 with no skill below 20

  • TOEFL Revised Paper Delivered, No skill below 20

Course Information

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.

Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

More Info: Click here

Semester 1

  • BAM101, Introduction to Business Administration

  • COM101 or COM111, Communicating Across Contexts or Communicating Across Contexts (Enriched)

  • MRK106, Marketing I

  • MRK130, Marketing Professionalism and Careers

  • MBF100* or MBF101*, Mathematics of Business and Finance or Mathematics of Business and Finance

  • MRK264, Advanced Computer Applications for Marketing

Semester 2

  • ACC106, Accounting I

  • EAC594, Business Communication for the Digital Workplace

  • MRK177, Marketing Skills and Insights

  • MRK200, Marketing II

  • OBR250, Organizational Behaviour

  • plus: General Education Course

Semester 3

  • ECN550**, Economics: An Overview

  • MRK260, Graphic and Web Design

  • MRK317, Integrated Marketing Communications I

  • MRK430, Professional Selling

  • QNM223, Business Statistics Using Excel

  • plus: General Education Course

Semester 4

  • CAP506, Career Launching and Portfolio Planning (non Work-Integrated Learning option only)

  • MRK428, Marketing Strategy and Analysis

  • MRK455, Applied Marketing Research

  • MRK460, Global Marketing

  • MRK634, Driving Digital Media for Business

  • WTP100, Work Term Preparation (Work-Integrated Learning option only)

  • plus: General Education Course

Work-Integrated Learning Term

  • BAM331, Business Administration Marketing, Co-op (Work-Integrated Learning option only)

Semester 5

  • MRK516, Financial Analysis for Marketing

  • MRK518, Interactive Marketing

  • MRK519, Marketing Metrics and Analysis

  • MRK561, Brand Management

  • MRK644, Digital Marketing II

Semester 6

  • MRK513, Buyer Behaviour

  • MRK526, Management of Marketing Channels

  • MRK620, Strategic Analysis

  • MRK643, Services Marketing

  • MRK662, New Product Launch

  • * Students will be placed in the appropriate level of mathematics depending on their math skills assessment results. Students who are placed in MTH158: Introduction to Mathematics (Algebra) will be required to complete this course before taking MBF100.
    ** This course will not fulfil a General Education requirement.

See moreSee less

Pre Courses

No Course!
See moreSee less

Pathway Courses

No Course!
See moreSee less

Career Opportunity

Career Opportunity

  • Marketing manager

  • Marketing co-ordinator

  • Account manager

  • Product manager

  • Brand manager

  • Digital marketing manager

  • Interactive marketing manager

  • Market researcher

  • Event and trade show marketer

  • Sports marketer

  • Sales account manager

  • Retail sales manager

  • Digital and traditional media buying and planning

  • Media sales manager

  • Small business owner

  • Search engine account marketing manager

  • Web content manager

Ability to settle

Overseas Student Health Cover

Same Courses

Close search