Ontario Secondary School Diploma (OSSD), or equivalent,
English: Grade 12 C or U, or equivalent course
Mathematics: Grade 12 C or U, or Grade 11 U or M, or equivalent course
CAEL CE and CAEL online, Minimum 60
Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE), Minimum 169 with no skill below 162
Duolingo, Minimum score 105 to 110
IELTS Academic, Minimum 6.0 with no skill below 5.5
PTE Academic, Minimum score 58
TOEFL iBT (including MyBest TOEFL and Home Edition), Minimum 80 with no skill below 20
TOEFL Revised Paper Delivered, No skill below 20
This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.
Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.
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Semester 1
BAM101, Introduction to Business Administration
COM101 or COM111, Communicating Across Contexts or Communicating Across Contexts (Enriched)
MRK106, Marketing I
MRK130, Marketing Professionalism and Careers
MBF100* or MBF101*, Mathematics of Business and Finance or Mathematics of Business and Finance
MRK264, Advanced Computer Applications for Marketing
Semester 2
ACC106, Accounting I
EAC594, Business Communication for the Digital Workplace
MRK177, Marketing Skills and Insights
MRK200, Marketing II
OBR250, Organizational Behaviour
plus: General Education Course
Semester 3
ECN550**, Economics: An Overview
MRK260, Graphic and Web Design
MRK317, Integrated Marketing Communications I
MRK430, Professional Selling
QNM223, Business Statistics Using Excel
plus: General Education Course
Semester 4
CAP506, Career Launching and Portfolio Planning (non Work-Integrated Learning option only)
MRK428, Marketing Strategy and Analysis
MRK455, Applied Marketing Research
MRK460, Global Marketing
MRK634, Driving Digital Media for Business
WTP100, Work Term Preparation (Work-Integrated Learning option only)
plus: General Education Course
Work-Integrated Learning Term
BAM331, Business Administration Marketing, Co-op (Work-Integrated Learning option only)
Semester 5
MRK516, Financial Analysis for Marketing
MRK518, Interactive Marketing
MRK519, Marketing Metrics and Analysis
MRK561, Brand Management
MRK644, Digital Marketing II
Semester 6
MRK513, Buyer Behaviour
MRK526, Management of Marketing Channels
MRK620, Strategic Analysis
MRK643, Services Marketing
MRK662, New Product Launch
* Students will be placed in the appropriate level of mathematics depending on their math skills assessment results. Students who are placed in MTH158: Introduction to Mathematics (Algebra) will be required to complete this course before taking MBF100.
** This course will not fulfil a General Education requirement.
Marketing manager
Marketing co-ordinator
Account manager
Product manager
Brand manager
Digital marketing manager
Interactive marketing manager
Market researcher
Event and trade show marketer
Sports marketer
Sales account manager
Retail sales manager
Digital and traditional media buying and planning
Media sales manager
Small business owner
Search engine account marketing manager
Web content manager
