* International Administrative Fee, Student Pass
Equivalent of Year 12 from the respective home country of the applicants; or
ERCI Foundation Certificate in Business Management
IELTS 5.5 or regional equivalent
The purpose of offering this programme is to provide students strong foundation in business and acquire critical fundamental knowledge and skills of Marketing and Sales Management so that students can be effective in meeting the demands and challenges of the marketplace. In addition, it provides an avenue for students to further their marketing education with professional marketing bodies and overseas universities.
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Students undertaking the Advanced Diploma in Business Management (Marketing and Sales Management) programme will be expected to complete 12 modules of academic study. This programme is available on both full and part time basis, and will take 16 months and 24 months respectively to complete. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2 times a week on weekdays and/or on weekends.
Course Structure
| Course Modules |
| Module 1: Accounting Principles (60 Hours) => [30 Credits] |
| Module 2: Economics and Financial Analysis (60 Hours) => [30 Credits] |
| Module 3: Business Communication and Reports (60 Hours) => [30 Credits] |
| Module 4: Marketing Management (60 Hours) => [30 Credits] |
| Module 5: Supply Network Solutions (60 Hours) => [30 Credits] |
| Module 6: Human Capital and Talent Management (60 Hours) => [30 Credits] |
| Module 7: Innovation and Digital Management (60 Hours) => [30 Credits] |
| Module 8: Capstone Industry Project (60 Hours) => [30 Credits] |
| Module 9: Brand Management (60 Hours) => [30 Credits] |
| Module 10: Sales Management (60 Hours) => [30 Credits] |
| Module 11: Consumer Behaviour (60 Hours) => [30 Credits] |
| Module 12: Global Marketing (60 Hours) => [30 Credits] |
