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Public Relations
Advanced Diploma of Public Relations
Advanced Diploma of Public Relations

Advanced Diploma of Public Relations

  • ID:HC010057
  • Level:3-Year Undergraduate Advanced Diploma
  • Duration:
  • Intake:

Fees (CAD)

* Tuition fees listed are for two semesters (unless otherwise noted) and include both Health Insurance and mandatory non-tuition-fees. Other fees include textbooks; Globe & Mail subscriptions; portfolio case;

Estimated Total/program:
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Admission Requirements

​​Entry requirement

  • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 

    • Grade 12 English (ENG4C or ENG4U or equivalent) 

    • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

English requirements 

  • For any program level, a minimum of three years of full-time study at the secondary school level in an English language school system in a country where English is considered the primary language, or the primary language of instruction and evaluation is English, with acceptable grades in all English courses. 

  • For any program level, a minimum of  two full years of successful study in an accredited university degree program or two full years of successful study in an accredited college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction.

  • Minimum TOEFL Scores: 550 for paper-based test OR 80 (20L, 20W, 20S, 20R) for internet-based test

  • Minimum IELTS Scores: Overall 6.0 AND No band below 5.5

  • Minimum MELAB Score: 76

  • Minimum EAP Score: Successful completion of all EAP courses with a minimum grade point average (GPA) of 60% in Level 8

  • Minimum PTE Score: 53 - 57

  • Minimum CAEL Score: Overall band score of 60

  • Minimum FCE/CAE/CPE Score: Cambridge (FCE/CAE/CPE) 174 (with no single test score below 167)

  • Duolingo Language Test Scores: Between 105 -110

Course Information

Employers in Canada, and around the world, recognize the value of Humber's Public Relations advanced diploma program. 

Our program provides hands-on training and develops skills in professional media writing, strategic communication planning, presentation, social and digital media content development, social media analytics, media relations, and marketing communications to name a few. Over the course of your studies, you will compile an impressive portfolio of work.

Learn from the pros. Humber’s PR faculty has significant work experience, subject matter expertise and industry connections. Many are active in the field and maintain a wide network of clients and suppliers. Your instructors also get to know you by name and offer personalized instruction. To keep the program content current and relevant, external industry experts regularly review the curriculum and are asked to participate in classroom activities, such as guest lectures.  

In the first semester of the program, your courses include other media disciplines such as advertising and graphic design, journalism, media communications, advertising and marketing communications. This allows you to keep your options open should you wish to head in a different direction in your second semester.

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Semester 1

  • GNED 101: An Introduction to Arts and Sciences

  • MDCP 100: Introduction to Media Studies

  • MDCP 101: Innovative Design

  • MDCP 102: Web Design

  • MDCP 103: Communication Skills

  • MDCP 104: Digital Imaging

  • WRIT 100: College Reading and Writing Skills

Semester 2

  • PRD 113: Public Relations Writing Lab A

  • PRD 114: Public Relations Presentation Skills

  • PRD 115: Introduction to Public Relations

  • PRD 158: Social and Digital Media

  • WRIT 200: Workplace Writing Skills

  • Select 1 from the following courses

  • GNED: General Elective

 Semester 3

  • PRD 159: Strategic Communications Planning

  • PRD 160: Marketing Communications

  • PRD 161: Public Relations Writing Lab B

  • PRD 220: Analytics: Digital Media

  • PRD 323: Public Relations in Not-for-Profit Environment

  • Select 1 from the following courses

  • GNED: General Elective

 Semester 4

  • PRD 215: Public Relations Writing Lab C

  • PRD 216: Research for Public Relations

  • PRD 251: Corporate and International Public Relations

  • PRD 254: Media Relations

  • PRD 255: PR Events

  • Select 1 from the following courses

  • GNED: General Elective

 Semester 5

  • PRD 217: Public Affairs Introduction

  • PRD 252: Public Relations Writing Lab D

  • PRD 318: Professional Practice

  • PRD 321: Public Relations Agency

  • PRD 328: Issues Management

 Semester 6

  • PRD 350: Internship

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Upon graduation, you will have the knowledge to plan, develop and execute effective public relations plans using social and traditional media. Opportunities include employment in corporations, charities, government, PR firms and many others. Our graduates have landed jobs at high-profile companies in a huge variety of sectors ranging from Corus Entertainment, Molson and Bell to MLSE, RBC and Toronto International Film Festival.

Ability to settle

Overseas Student Health Cover

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