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Business Management and Economics
Advertising and Digital Marketing Communications, BA Hons
Advertising and Digital Marketing Communications, BA Hons

Advertising and Digital Marketing Communications, BA Hons

  • ID:UG440164
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (GBP)

  • TuitionFee/Year:£15,100.00
  • LivingFee/Year:£12,000.00
  • InsuranceFee/Year:£300.00
  • OtherFee/Year:£150.00
  • TuitionFee/Year:£15,100.00
  • LivingFee/Year:£12,000.00
  • InsuranceFee/Year:£300.00
  • OtherFee/Year:£150.00
Estimated Total/program:
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Admission Requirements

Entry Requirement

English Requirement

IELTS 6.0 overall with minimum 5.5 in each skill

Course Information

Gain the skills you need for a career in advertising and digital marketing communications with a degree that offers exemptions from CIM and IDM marketing examinations.

This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.

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Year 1

Students are required to study the following compulsory modules.

  • Principles and Practice of Marketing (30 credits)

  • Introduction to Advertising (15 credits)

  • Financial Aspects of Marketing and PR (15 credits)

  • Introduction to Digital Marketing L4 (15 credits)

  • Creative Content Marketing (15 credits)

  • Personal and Professional Development (15 credits)

  • Brand Management (15 credits)

Year 2

Students are required to study the following compulsory modules.

  • Future Paths

  • Research Methods (MET) (15 credits)

  • Media Planning and Buying (15 credits)

  • Advertising Campaign Management (15 credits)

  • Integrated Marketing Communications Management (15 credits)

  • Creative Project (15 credits)

  • Customer Insight (15 credits)

  • Marketing Research (15 credits)

  • Creative Toolbox (15 credits)

Year 3

Students are required to study the following compulsory modules.

  • Social Marketing (15 credits)

  • Direct and Digital Marketing Strategy (30 credits)

  • Social Media and Analytics (15 credits)

  • Critical Approaches to Advertising (15 credits)

  • Sim Game (15 credits)

Students are required to choose 30 credits from this list of options.

  • Consultancy Project (30 credits)

  • Dissertation (MET) (30 credits)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

Ability to settle

Overseas Student Health Cover

Insurance - Single: 300 (£) per year

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