IELTS 6.0 overall with minimum 5.5 in each skill
Gain the skills you need for a career in advertising and digital marketing communications plus either Mandarin, Spanish, French or Italian with a degree that offers exemptions from CIM and IDM.
Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, advertising campaign management and social media analytics focus on real world knowledge. Briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. The language element of this course starts with a module suited to your current level of knowledge.
Students will have the opportunity to undertake work placements, with previous students having worked at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gained careers at Google, Coca Cola and OgilvyOne in fields such as account management and social media marketing.
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Year 1
Students are required to study the following compulsory modules.
Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing and PR (15 credits)
Personal and Professional Development (15 credits)
Brand Management (15 credits)
Students are required to choose 30 credits from this list of options.
Mandarin 1 (30 credits)
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 1) (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (Italian 1) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 1) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)
Year 2
Students are required to study the following compulsory modules.
Future Paths
Research Methods (MET) (15 credits)
Media Planning and Buying (15 credits)
Integrated Marketing Communications Management (15 credits)
Creative Project (15 credits)
Customer Insight (15 credits)
Marketing Research (15 credits)
Students are required to choose 30 credits from this list of options.
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)
Year 3
Students are required to study the following compulsory modules.
Direct and Digital Marketing Strategy (30 credits)
Social Media and Analytics (15 credits)
Critical Approaches to Advertising (15 credits)
Students are required to choose 30 credits from this list of options.
Mandarin 3 (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 3) (30 credits)
Language Research Project (French, Italian, Spanish) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)
Students are required to choose 30 credits from this list of options.
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)
This degree will prepare you for international management positions within advertising and public relations agencies and careers in sales promotion, marketing, media, digital communications and other advertising fields.
Insurance - Single: 300 (£) per year
