IELTS 6.0 with no skill below 5.5
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International baccalaureate: 25 Points
Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.
As part of your course you’ll:
Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
Learn how to understand the thought processes behind every consumer purchase
Develop the acumen for business management so you can oversee finance, economics, accounting and people
What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.
You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.
Our Guest Lecture Series allows you to benefit from business leaders' experience. Past visitors have included the president of the Academy of Marketing, the chief executive of Yorkshire Bank and the editor of Cosmopolitan. To view and register for any upcoming guest lectures, visit our university events webpage.
Professional recognition
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.
More information:click here
Year 1
Understanding Markets & Customers
Data Analytics & Management
Accounting & Finance for Managers
Managing Organisations & People
Global Economic Awareness
Business in Action
Year 2
Managerial Decision Making
Operations & Supply Chain Management
Marketing Planning
Applied Management Practice
Marketing Analysis
Business Finance
Year 3
Strategic Marketing
Business Strategy
Governance, Ethics & Corporate Social Responsibility OR Work Placement
Contemporary Brand Management OR Digital Strategy
Strategic HRM for Leaders
Consultancy Project
Pre-Sessional Courses
Improve your English language before starting your chosen degree. It is designed for international and EU students who already hold a conditional offer for an undergraduate or postgraduate course. We have three entry points to the course depending on your level of English.
No Course!
Through your studies and your consultancy project at a real-life company, you'll have the expertise to help you succeed in business marketing. Our graduates go on to work at great companies such as Burberry, ASDA and Boots. If you're a budding entrepreneur with the next big idea, our Enterprise Academy may be able to support you with advice, ideas and grants.
Marketing Entrepreneur
Junior Marketing Manager
Marketing Consultant
Digital Marketing Manager
Health Insurance_fee:£300/year
