IELTS 6.0 with no skill below 5.5
Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.
As part of your course, you’ll:
Combine your passion for travel and exploration with a marketing focus
Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success.
In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences.
In the final year, you’ll develop an entrepreneurial approach by working on live projects with key industry partners to create new solutions to real-life marketing challenges.
During the course, you’ll learn from world-leading experts in tourism and marketing as well as have access to industry expertise through our series of guest lectures and our links with the Institute of Travel & Tourism (ITT) and ABTA.
Tailor your study
You’ll also have the opportunity to tailor your studies to suit your career aspirations through a selection of option modules.
Work experience
An optional work placement will offer you the skills and expertise that are in demand by travel and tourism employers.
More information:click here
Year 1
Complexities of Tourism
Cultures, Ethics & Tourism Encounters
Industry Insights
Management & the Tourism Workforce
Marketing the Tourism Experience
Understanding Tourism Experiences
Year 2
Communicating Consumer Experiences
Destination Management
Tourism Entrepreneurship
International Tour Operations
Tourism Marketing Research
Trends in Tourism
Year 3
Experiential Marketing
Individual Project
Tourism Consultancy Ventures
Tourism Marketing Strategy
OPTION MODULES MAY INCLUDE:
Developing Professional Practice (Non-Sandwich)
Professional Solutions for Industry (Sandwich only)
Tourism & the Media
Tourism in the Global South
As the consumer continues to play a key role in the success of travel and tourism, marketing is increasingly considered to be a vital asset to business. With your expert skills and knowledge to deliver effective and impactful marketing and communications within tourism, you will impress employers and open the door to wider career opportunities within the industry. You could go on to work in junior management or as a marketing executive within a destination management organisation, or with one of the big tour operators. Alternatively, you could join the team of a travel market research company.
Digital marketing manager
Marketing communications officer
Marketing executive
Customer experience manager
Health Insurance_fee:£300/year
