IELTS 6.0 with no skill below 5.5
If you don’t have the required UCAS points to secure a place on the full degree programme, this integrated foundation year will enable you to transition onto our full BA (Hons) International Tourism Management with Marketing course, preparing you for academic life at university.
As part of your foundation year, you’ll:
Study four events, tourism and hospitality management related modules - these will introduce you to the subjects included on each of our routes, from events principles and practice to customer service experiences
Study two additional modules that will help you develop the academic and study skills needed to successfully transition from school or the workplace to higher education
As part of your course, you’ll:
Combine your passion for travel and exploration with a marketing focus
Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
During your second, third and fourth years you’ll study an average of six modules each year.
During the course, you’ll learn from world-leading experts in tourism and marketing as well as access to industry expertise through our series of guest lectures and our links with the Institute of Travel & Tourism (ITT) and ABTA. You’ll also have the opportunity to tailor your studies to suit your career aspirations through a selection of option modules.
An optional work placement and the chance to study abroad for a semester will offer you the skills and expertise that are in demand by travel and tourism employers.
More information:click here
Foundation
Introduction to Study Skills
Introduction to Careers in Events, Tourism & Hospitality Management
Tourism Principles & Practice
Events Principles & Practice
Hospitality Principles & Practice
Customer Service Experiences
Year 1
Complexities of Tourism
Cultures, Ethics & Tourism Encounters
Industry Insights
Management & the Tourism Workforce
Marketing the Tourism Experience
Understanding Tourism Experiences
Year 2
Communicating Consumer Experiences
Destination Management
Tourism Entrepreneurship
International Tour Operations
Tourism Marketing Research
Trends in Tourism
Year 3
Experiential Marketing
Individual Project
Tourism Consultancy Ventures
Tourism Marketing Strategy
OPTION MODULES MAY INCLUDE:
Developing Professional Practice (Non-Sandwich)
Professional Solutions for Industry (Sandwich Only)
Tourism in the Global South
Tourism & the Media
Our events, tourism and hospitality management courses will prepare you for a wide range of careers. Visit the careers section on each course page to find out more about the future your chosen route could lead you into. Our dedicated Employment Team offers expert advice and a host of resources to help you enhance your employability skills. You can read more about their services on our careers site.
Digital marketing manager
Marketing communications officer
Marketing executive
Customer experience manager
Health Insurance_fee:£300/year
