Digital media continues to transform the way brands and companies interact with consumers. This course is a direct response to the fast-paced changes in marketing, giving you an up-to-date understanding in topics such as digital marketing, mobile business technologies, creativity, technology and innovation, web analytics and social media monitoring. It also gives you the vital fundamental principles that underpin all marketing. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.
5 Reasons to Study BA(Hons) Marketing with Digital Communications:
- The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.
- You will get to work on live industry projects using real data and working with businesses and charities across the UK.
- The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skills
- All students have the option to study abroad developing a global attitude towards digital marketing.
- You will develop key marketing and communications skills at a leading international business-facing University.
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