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Bachelor of Arts - Integrated Media And Strategic Communications
Bachelor of Arts - Integrated Media And Strategic Communications

Bachelor of Arts - Integrated Media And Strategic Communications

  • ID:MU100017
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (USD)

Estimated Total/program:
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Admission Requirements

Entry requirements

  • Students who wish to apply for undergraduate admissions should submit the following:

    • Completed online application

    • Official transcripts (in English)

    • Completed International Student Financial Aid Application (Admissions Portal login needed)

  • If you are transferring from a university located outside of the United States, you are required to provide a certified credit evaluation of your official transcripts using ECE, SpanTran, or WES

English requirements

  • Proof of English Language Proficiency

    • Duolingo: 100+

    • IELTS: 6.5+

    • PTE: 85+

    • TOEFL: 79+

    • TOEFL Essentials: 8.5+

Course Information

Your professors in the Department of Communication will work with you to create the academic path that results in the career of your dreams. There is no one-size-fits-all approach to learning. When you study Integrated Media and Strategic Communications, your professional and personal goals matter, and you’ll take an active role in building a plan that provides the skills and experience needed for success in the modern business world.

No matter which classes you chose, this program is centered around the powerful skill of storytelling. Journalists use it to deliver compelling news; corporate communication specialists use it to shape an organization’s image; and social media strategists use it to engage followers and build brands. You’ll learn the skills to be a strong storyteller and content creator through non-fiction writing, multimedia, video production, public speaking, and data collection and expression.

Your experiences in the program will also prepare you to strategically tailor your message to a variety of audiences through different media platforms, both digital and traditional. The versatility of this degree allows students to pursue a number of careers in traditional media, writing, multimedia, social media, and strategic or corporate communication. Some of our students also choose to advance their study of communication through graduate school, where they often specialize in mass communication, journalism, communication and technology, and corporate communication.

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Required Courses (9 credits)

  • COM 101: Communication in Society

  • COM 102: Interpersonal Communication

  • COM 260: Introduction to Social Media

Course Choices (9 credits)

  • Students must take three additional courses within the Communication Department, two of which must be 300-level or higher.

Minors (unless permitted by the Department Chair) are not able to take COM 390:Professional Development or COM 473/475: Internship.

Required Courses

  • ART 128: Basic Computer Design

  • COM 260: Introduction to Social Media

  • ART 221: Digital Imagery

  • ART 321: Intro to Website Design

Minor Electives Clusters

  • ART 225: Computer Illustration Technology

  • ART 325: Intermediate Website Design

  • ART 326: Advanced Website Design    


  • COM 240: Digital Video Production I (sophomores)

  • COM 201: Contemporary Media Literacy 

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Ability to settle

Overseas Student Health Cover

InsuranceFee: 1,999 USD

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