Qualified students can enter the degree program at any year level. You may opt for a traditional two-plus-two approach, first completing a two-year diploma in business administration, plus two years of additional study to obtain the Bachelor of Business Administration degree (BBA). You can also apply coursework from a wide range of university level studies toward the degree program.
Third and fourth-year studies include e-business, market research, advertising and marketing communications, business-to-business marketing, project management, international business and advanced entrepreneurship. To qualify for the Bachelor of Business Administration degree credential, you must complete all required program courses and electives (or equivalent transfer credits) for a total of 120 credits.
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Year 1
BUS-100 Financial Accounting Fundamentals
BUS-132 Mathematics of Finance
BUS-150 Principles of Management
BUS-152 Entrepreneurship & Small Business Management
BUS-162 Principles of Marketing
BUS-170 Computer Applications for Business
ECO-110 Principles of Microeconomics
ECO-111 Principles of Macroeconomics
ENG-160 Effective Organizational Writing
ENG-115 Essay Writing and Critical Analysis or ENG-116 Essay Writing and Indigenous Perspectives or ENG-117 Academic Writing
Students may exit with a Business Administration Certificate
for co-op students only:
Completion of EMP-100 in the Fall term is a prerequisite to Co-operative Education Internship Work Term (BUS-197) in the Spring.
EMP-100 Co-operative Education Pre-Employment Seminar
BUS-197 Business Administration Co-operative Education Work Term 1
Year 2
BUS-217 Management Accounting
BUS-221 Commercial Law
BUS-260 Consumer Behaviour
BUS-264 Professional Selling
BUS-265 Retail Management
BUS-267 Services Marketing
BUS-293 Business Simulation
STA-115 Introduction to Statistics
Plus 2 electives totaling 6 credits*
for co-op students only:
BUS-297 Business Administration Co-operative Education Work Term 2
Students may exit with a Business Administration Diploma, Marketing Option
Year 3
BUS-350 Organizational Behaviour
BUS-362 Market Research
BUS-368 Advertising & Marketing Communications
BUS-370 International Marketing
BUS-380 Globalization and International Business
DGL-221 Introduction to Social Media
Plus 4 electives totaling 12 credits*
for co-op students only:
BUS-397 Business Administration Co-operative Education Work Term 3
Year 4
BUS-340 Leadership
BUS-430 Business-to-Business Marketing
BUS-450 Project Management
BUS-452 Advanced Topics in Entrepreneurship
BUS-492 Strategic Management
PHI-260 Business Ethics
ENG-260 Advanced Communications and Professional Writing
Plus 3 electives totaling 9 credits*
*Note: Electives may be chosen from any non-business courses that transfer to BC degree granting institutions or any other NIC business courses. At least four electives must be non-business and at least five electives must be at the 200 level or higher. BUS-197, BUS-297, and BUS-397 are considered as 3-credit elective courses.
North Island College’s Tourism and Hospitality Management Diploma (All options) Bridging Pathway BBA Marketing
Year 3: BUS-132, BUS-350, BUS-362, BUS-368, BUS-370, BUS-380, STA-115, DGL-221 Plus 2 electives totaling 6 credits (ENG-115 or ENG-116 or ENG-160 for Adventure Guiding Option)
Year 4: BUS-340, BUS-430, BUS-450, BUS-452, BUS-492, ECO-110, ECO-111, PHI-260, ENG-260 Plus 1 elective totaling 3 credits.
Completion Requirements
A minimum of 50% of the program must be completed at North Island College.
*Effective 2021 FALL: A minimum GPA of 2.00 is required.
After graduation, you will be prepared for careers in retailing, marketing management, market research, advertising and public relations in both public and private sector organizations, or you may opt to pursue you own business ventures. You may pursue professional development opportunities through organizations such as the Canadian Institute of Marketing, the Canadian Marketing Association, the Canadian Public Relations society and many more specialized professional organizations.
