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Business Administration
Bachelor of Business Administration Degree, Marketing Major
Bachelor of Business Administration Degree, Marketing Major

Bachelor of Business Administration Degree, Marketing Major

  • ID:NIC10042
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

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Admission Requirements

Entry requirements

  • A minimum GPA of 2.00 is required.

  • A minimum of 50% of the program must be completed at North Island College.

English requirements

  • C+ in Foundations of Math 11 or equivalent

  •   C+ in English 12 or equivalent or IELTS 6.0 or equivalent. Students are recommended to take ENG 104 in the first semester. Students who do not have a band score of Academic IELTS 6.0, TOEFL iBT 20, PTE 50, CAEL 60 or higher in Listening, Reading, Writing, and Speaking will be required to take ENG 104 in the first semester.

  • Or, permission of the department. 

  • NIC Tourism & Hospitality diploma graduates (all options) are eligible for admission directly into third year of NIC’s Bachelor of Business Administration, General Management; or Marketing major.

Course Information

Gain marketing and communications skills to qualify for management-level positions. Make employer connections and earn academic credit as you participate in paid co-op work experience, international exchange and networking opportunities.

Qualified students can enter the degree program at any year level. You may opt for a traditional two-plus-two approach, first completing a two-year diploma in business administration, plus two years of additional study to obtain the Bachelor of Business Administration degree (BBA). You can also apply coursework from a wide range of university level studies toward the degree program.

Third and fourth-year studies include e-business, market research, advertising and marketing communications, business-to-business marketing, project management, international business and advanced entrepreneurship. To qualify for the Bachelor of Business Administration degree credential, you must complete all required program courses and electives (or equivalent transfer credits) for a total of 120 credits.

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Course Requirements

Year 1

  • BUS - 100 Financial Accounting Fundamentals

  • BUS - 132 Mathematics of Finance

  • BUS - 150 Principles of Management

  • BUS - 152 Entrepreneurship & Small Business Management

  • BUS - 162 Principles of Marketing

  • BUS - 170 Computer Applications for Business

  • ECO - 110 Principles of Microeconomics

  • ECO - 111 Principles of Macroeconomics

  • ENG - 160 Effective Organizational Writing

  •  ENG - 115 Essay Writing and Critical Analysis or

  • ENG - 116 Essay Writing & Indigenous Perspectives or

  • ENG - 117 Academic Writing

 For Co-Op Students Only:

Completion of EMP 100  in the Fall term is a prerequisite to Co-operative Education Internship Work Term (BUS 197 ) in the Spring.

  • EMP - 100 Co-operative Education Pre-Employment Seminar

  • BUS - 197 Business Administration Co-Operative Education Work Term 1

  •  Students may exit with a Business Administration Certificate

Year 2

  • BUS - 217 Management Accounting

  • BUS - 221 Commercial Law

  • BUS - 260 Consumer Behaviour

  • BUS - 264 Professional Selling

  • BUS - 265 Retail Management

  • BUS - 267 Services Marketing

  • BUS - 293 Business Simulation

  • STA - 115 Introduction to Statistics

 Plus two electives totaling 6 credits.

  •  For Co-op Students Only:

  • BUS - 297 Business Administration Co-Operative Education Work Term 2

  •  Students may exit with a Business Administration Diploma, Marketing Option

Year 3

  • BUS - 350 Organizational Behaviour

  • BUS - 362 Market Research

  • BUS - 368 Advertising and Marketing Communications

  • BUS - 370 International Marketing

  • BUS - 380 Globalization and International Business

  • DGL - 221 Introduction to Social Media

 Plus four electives totaling 12 credits*

 For Co-op Students Only:

  • BUS - 397 Business Administration Co-Operative Education Work Term 3

Year 4

  • BUS - 340 Leadership

  • BUS - 430 Business-to-Business Marketing

  • BUS - 450 Project Management

  • BUS - 452 Advanced Topics in Entrepreneurship

  • BUS - 492 Strategic Management

  • PHI - 260 Business Ethics

  • ENG - 260 Advanced Communications and Professional Writing

Plus three electives totaling 9 credits.

Electives may be chosen from any non-business courses that transfer to BC degree granting institutions or any other NIC business courses. At least four electives must be non-business and at least five electives must be at the 200 level or higher.  BUS 197, BUS 297, and BUS 397 are considered as 3-credit elective courses.

Tourism and Hospitality Management Diploma Bridging Options

North Island College’s Tourism and Hospitality Management Diploma (All options) Bridging Pathway BBA Marketing

Year 3

  • BUS - 132 Mathematics of Finance

  • BUS - 350 Organizational Behaviour

  • BUS - 362 Market Research

  • BUS - 368 Advertising and Marketing Communications

  • BUS - 370 International Marketing

  • BUS - 380 Globalization and International Business

  • STA - 115 Introduction to Statistics

  • DGL - 221 Introduction to Social Media

Plus two electives totaling 6 credits

 For Adventure Guiding Option one elective must include one of the following:

  • ENG - 115 Essay Writing and Critical Analysis

  • ENG - 116 Essay Writing & Indigenous Perspectives

  • ENG - 117 Academic Writing

Year 4

  • BUS - 340 Leadership

  • BUS - 430 Business-to-Business Marketing

  • BUS - 450 Project Management

  • BUS - 452 Advanced Topics in Entrepreneurship

  • BUS - 492 Strategic Management

  • ECO - 110 Principles of Microeconomics

  • ECO - 111 Principles of Macroeconomics

  • PHI - 260 Business Ethics

  • ENG - 260 Advanced Communications and Professional Writing

 Plus one elective totaling 3 credits

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Pre Courses

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Pathway Courses

Study in Scotland and Earn Two Degrees

Open up a world of opportunity by transferring 60 business administration credits to Robert Gordon University (RGU) in Aberdeen Scotland to earn a degree in just one year, and then return to NIC to earn your second degree – all within four years!

How to earn your degree in Scotland

Apply for entry to RGU’s third year BA Management or BA Management with Marketing degree by completing your NIC Business Administration (General Management) diploma or your Business Administration (Marketing) diploma or 60 credits of your NIC Bachelor of Business Administration degree with a cumulative 3.0 G.P.A. (B average) or higher.

RGU will grant you a degree after you successfully complete the third-year of the non-placement route.

Return to NIC to earn a double degree

If you completed 60 credits of business courses at NIC and the third year of RGU’s BA Management or BA Management with Marketing degree, you can then return to the fourth year of NIC’s Bachelor of Business Administration General Management or Bachelor of Business Administration Marketing degree. This allows you to earn a second degree at NIC with just one more year of study.

Learn more

  • Review the Advanced Entry Agreement between Robert Gordon University and NIC.

  • Find out how to qualify for financial support with RGU’s Merit Scholarships, or apply for Scotland’s Saltire Scholarships.

  • Visit the RGU website for information on:

    • RGU International Office Canada Flyer

    • Bachelor of Arts in Business Management

    • International Students

  • For more information or to develop your study plan, contact an NIC educational advisor.

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Career Opportunity

Career Opportunity

After graduation, you will be prepared for careers in retailing, marketing management, market research, advertising and public relations in both public and private sector organizations, or you may opt to pursue you own business ventures. You may pursue professional development opportunities through organizations such as the Canadian Institute of Marketing, the Canadian Marketing Association, the Canadian Public Relations society and many more specialized professional organizations.

Ability to settle

Overseas Student Health Cover

Medical Insurance: 275 per year

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