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Digital Marketing
Bachelor of Business Administration in Digital Marketing
Bachelor of Business Administration in Digital Marketing

Bachelor of Business Administration in Digital Marketing

  • ID:NU100007
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (USD)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry requirements

  • Each student who has completed an application for admission and provided his/her high school transcript(s) and test score(s) is reviewed for eligibility to participate in the four-year BBA/MBA track. Admission to the BBA/MBA track from high school requires one of the following conditions:

    • 3.25 Cumulative GPA (CGPA) with 25 ACT/1210 SAT, or

    • 3.50 Cumulative GPA (CGPA) with no test score

  • A transfer student may also be eligible to participate in the four-year BBA/MBA track if, upon attending college-level institutions, he/she maintained an overall 3.25 GPA, earned a total of 23 credits or less (excluding Advanced Placement and dual enrollment credits) and, upon graduating from high school, met one of the criteria indicated above.

  • Each eligible student is mailed additional BBA/MBA and Honors Program materials with details on accessing the four-year BBA/MBA track Conditions of Acceptance and Enrollment Form. A completed BBA/MBA Enrollment Form must be received in order for a student to be officially enrolled in the four-year BBA/MBA track and register for the respective courses. The student is accepted into the four-year BBA/MBA track as a freshman and receives a provisional acceptance to the DeVos MBA program.

English requirements

Exam

Minimum Score

Undergraduate Programs

Graduate Programs

TOEFL

61 (iBT)
500 (iTP)

80 (iBT)
550 (iTP)

IELTS

6.0 overall band score

6.5 overall band score

EIKEN

Grade 2A

Grade Pre-1

IB

5 on English A1 or A2 exam

N/A (not accepted for Graduate admission)

Cambridge English Tests

FCE or CAE (minimum score of B2)

CAE or CPE (minumum score of C1)

ELS

Level 112

Level 112

ACT/SAT

ACT - 18 for both composite and English sub-score
SAT - 940 Overall; 460 for Evidence-Based Reading and Writing

N/A (not accepted for Graduate admission)

PTE Academic

50

58

GTEC

1126

1201

Course Information

The Digital Marketing minor will to prepare graduates for understanding the business-marketing needs in a digital landscape. With an emphasis on analytics, Internet-based tools and technologies, and cutting-edge digital marketing strategies, graduates with a minor in digital marketing will have the knowledge and skills needed to:

  • Describe comprehensive digital marketing strategies to meet the needs of overall marketing objectives and drive business results.

  • Analyze digital marketing channels to identify which are appropriate to support marketing strategies.

  • Measure and analyze digital marketing initiatives using web and data analytics.

  • Create digital products using a variety of software and tools.

  • Formulate digital marketing strategy recommendations derived from insights gained through data analysis.

  • Define key digital marketing terminologies.

  • Utilize a variety of analytics, data mining, research, and digital marketing tools and technologies in digital marketing decision-making.

  • Apply policies and procedures to the use of networks, including intranet and Internet applications, to facilitate the exchange of electronic records.

More info: Click here

Complete these 5 courses:

  • MKT 3000 eCommerce (pre-req MKT 2080)

  • MKT 3200 Digital Marketing Concepts (pre-req MKT 3000)

  • MKT 4200 Digital Marketing Strategy (pre-req MKT 3200)

  • MKT 4300 Business Intelligence, Analytics and Data Science (pre-req MKT 4200)

  • MKT 4400 Digital Marketing Analytics (pre-req MKT 4300)

And Choose one of these courses:

  • MKT 3150 Social Media Marketing (pre-req MKT 3000) or

  • MKT 3020 Internet Marketing (pre-req MKT 3000)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

 

Ability to settle

Overseas Student Health Cover

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