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Business, Management and Economics
Bachelor of Business Administration - Marketing
Bachelor of Business Administration - Marketing

Bachelor of Business Administration - Marketing

  • ID:MSE10006
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (USD)

* Technology Package Fee, Infrastructure Fee

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry requirements

  • A completed online undergraduate student application
  • Official transcripts of all secondary or post-secondary schools that you attended (high school or college) showing complete results from every year.
  • Official ACT/SAT highly recommended

English requirements

  • Minimum iBT TOEFL score of 82 with a minimum band score of 19
  • A 6.5 on the IELTS with a minimum band score of 6.0.

Course Information

The Bachelor of Business Administration – Marketing utilizes real-world projects to apply the skills you learn in advertising, consumer behavior, social media marketing and market research to help manage relationships profitably. Our program is designed to provide students with a strong marketing foundation while having the flexibility to explore additional topics of interest.

Marketing is a fundamental aspect in all businesses. The Bachelor of Business Administration – Marketing program helps students understand the importance of gathering information about customer needs and delivering value-added products through professional communication channels. The program provides a strong foundation in developing brands, managing customer expectations, collecting and analyzing marketing and consumer data and creating an integrated marketing communication plan.  Our graduates work in ad agencies, in-house marketing departments, sales and much more. With a business degree in marketing from MSOE, graduates understand all aspects of business and begin contributing to industry immediately upon graduation.

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Year 1

Fall

  • BA 1000 - Business Foundations 3 credits
  • BA 1801 - Business Technology 3 credits
  • GS 1003 - Freshman Studies III 4 credits
  • MA 120 - Precalculus Mathematics 4 credits

Winter

  • BA 1227 - Global Business 3 credits
  • BA 2222 - Macroeconomics 3 credits
  • GS 1001 - Freshman Studies I 4 credits
  • MA 129 - Business Calculus 4 credits

Spring

  • BA 2442 - Management 3 credits
  • Elective (Lab Science) 4 credits
  • GS 1002 - Freshman Studies II 4 credits
  • MA 340 - Business Statistics 4 credits

Year 2

  • BA 1015 - Business Performance Analysis 4 credits
  • BA 2401 - Project Management 3 credits
  • BA 2510 - Introduction to Accounting 3 credits
  • BA 2661 - Marketing 3 credits
  • Elective (HU/SS) 3 credits

Winter

  • BA 2015 - Business Analytics I 3 credits
  • BA 2331 - Business Law 3 credits
  • BA 2530 - Introduction to Finance 3 credits
  • BA 3440 - Business Communication and Commerce 3 credits
  • BA 4667 - Marketing Research 3 credits

Spring

  • BA 2440 - Production Management 3 credits
  • BA 3444 - Organizational Behavior and Leadership 3 credits
  • BA 3801 - Continuous Improvement I 3 credits
  • Elective (Business) 3 credits
  • Elective (Business) 3 credits
  • Elective (HU/SS) 3 credits

Year 3

Fall

  • BA 3423 - Innovation and Business Markets 3 credits
  • BA 4410 - Negotiations 3 credits
  • BA 4650 - Branding and Brand Management 3 credits
  • Elective (Business) 3 credits
  • Elective (Business) 3 credits
  • HU 432 - Ethics for Professional Managers and Engineers 3 credits

Winter

  • BA 3630 - Social Media Marketing Strategies 3 credits
  • Elective (Business) 3 credits
  • Elective (Business) 3 credits
  • Elective (Business) 3 credits
  • Elective (Business) 3 credits

Spring

  • BA 3447 - Leadership 3 credits
  • BA 3998 - Business Internship 3 credits
  • BA 4668 - Promotion and Advertising Strategies 3 credits
  • BA 4669 - Consumer Behavior 3 credits
  • Elective (Business) 3 credits

Year 4

Fall

  • BA 4990 - Business Strategy 3 credits
  • Elective (Business) 3 credit
  • Elective (Business) 3 credit
  • Elective (Business) 3 credit
  • Elective (HU/SS) 3 credits

Winter

  • BA 4991 - Capstone I 3 credits
  • Elective (Business) 3 credits
  • Elective (Business) 3 credits
  • Elective (General Education) 3 credits
  • Elective (HU/SS) 3 credits

Spring

  • BA 4992 - Capstone II 3 credits
  • Elective (Business) 3 credits
  • Elective (Business) 3 credits
  • Elective (Business) 3 credits
  • Elective (HU/SS) 3 credits
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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Ability to settle

Overseas Student Health Cover

Health Insurance - USD $1999 per year

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