Bachelor of Business Administration, Marketing Major

ID:CC010015
Level:4-Year Bachelor's Degree
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Admission Requirements

Entry requirements:

High School Graduation OR be 19 years old on the first day of classes

English requirements:

IELTS (Academic) score of 6.0 overall (no sub-score less than 6.0)
TOEFL iBT score of 78 overall (no sub-score less than 19)
PTE Academic score of 54 overall (no sub-score less than 50)
Cambridge Assessment of English: C1 Advanced score of 174 overall (no sub-score less than 169)
CAEL CE score of 60 overall (no sub-score less than 60)
GTEC CBT score of 1200 overall (minimum sub-scores: Reading 325; Writing 270; Speaking 260; Listening 335)
Duolingo English Test (DET) score of 105 for General Admission to most Certificate and Diploma programs, and Bachelor of Business Administration programs (exceptions: Nursing and certain other Health-related programs). Score of 115 for admission to Post-Degree programs (all majors) and Degree programs offered by Centre for Sport and Exercise Education.

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Course Information

If you thrive in a creative environment and like to manage projects, a career in marketing may be for you.

You will gain a broad range of marketing management skills and techniques, including context for strategic management and planning, and a focus on directing the marketing and communications process.

After Graduation

BBA Marketing degree graduates work in the private, public and not-for-profit sectors, including: Marketing, Communications or Information Officers; Business Development Managers; Marketing Managers/Coordinators; Public Relations Officers, Research Officers; Business Development Managers, Account Executives, and Sales Associates or Managers.

Your pathway to business education

Courses in marketing, communications, public relations, digital marketing, and marketing project management are offered in face-to-face, on-line or blended formats.

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In the first year, you’ll work through introductory–level courses in accounting, finance, economics, and marketing. Exit the program now with a Business Administration certificate or continue on to Year 2.

All of, ACCT 110, Financial Accounting 1, 3
, ACCT 207, Managerial Accounting, 3
, BUS 130, Business Communications, 3
, BUS 140, Business Info. Technology, 3
, BUS 145, Business Data Analysis, 3
, BUS 150, Introduction to Management, 3
, ECON 103, Principles of Microeconomics, 3
, FIN 110, Fundamentals of Finance, 3
, MARK 110, Introduction to Marketing, 3
One of, ENGL 151*, Academic Writing Strategies, 3
, ENGL 161*, Literary Genres, 3
, ENGL 163*, Intro to Literary Traditions, 3
, ENGL 164*, Indigenous Literature, 3

In your second year, you'll be taking courses in marketing research, creative selling, and entrepreneurship. Exit the program now with a business administration diploma or continue on to the bachelor of business administration.

All of, BUS 230*, Elementary Statistics, 3
, BUS 276, Business Law, 3
, BUS 280, Entrepreneurship, 3
, BUS 290, Applied Business Strategy, 3
, ABT 294, Website Design and Maintenance, 3
, MARK 210**, Marketing Research, 3
, MARK 220, Marketing Communications, 3
, MARK 235, Creative Selling, 3
, Elective, Any MARK course 200-level or higher or TMGT 210, 3
, Elective, Any course 200 level or higher, 3

In your third year of the BBA, you'll be taking courses in sustainable marketing, global business strategies, public relations, and communication tools & media.