GENERAL REQUIREMENTS
To be eligible for admission you must satisfy one of the entry requirements below:
Year 12 with ATAR 60+ (or equivalent)
OR
Successful completion of a Higher Education qualification.
OR
Successful completion of a Vocational qualification (AQF Level 4), or above.
OR
Work and Life Experience Entry
Demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).
The Bachelor of Business develops the skills you need to research, critical analyse and create strategic business and marketing plans. You will have the opportunity to take a broad range of electives in marketing, public relations, events, tourism and hospitality. Additionally, you will complete the Industry Consulting Project subject which provides experience in a business environment first-hand and develops practical skills to complement your practical knowledge. We will support you in your responsibility to find an industry placement(s), so you graduate with invaluable work experience, a built-in professional network and a serious competitive advantage.
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100 LEVEL
Additional elective units
CORE UNITS
Business communications
Customer experience management
Understanding people and organisations
Marketing fundamentals
ELECTIVE UNITS
The tourist experience
Exploring gastronomy
Front office operations
Introduction to tourism, hospitality, and events
Introduction to human resource management
Place, culture, and destination management
Integrated marketing communications
Understanding advertising
Introduction to pr writing
Consumer behaviour
Sports marketing
Introduction to sport management
Understanding public relations
Event concepts and design
Introduction to events
200 LEVEL
CORE UNITS
The business environment
Accounting for decision making
ELECTIVE UNITS
Project management in tourism
Food and beverage management
Tour operations
Business-2-business marketing
Sports events
Digital marketing communications
Marketing and audience research
Managing sport facilities
Managing teams
Sports law
Corporate communications
Advanced pr writing
Content creation for social media
Event management and operations
Project management
300 LEVEL
CORE UNITS
Strategic management
Industry consulting project
Business consulting project
Ethics and sustainability
Organisational creativity and innovation
ELECTIVE UNITS
Airline management
Destinations management
Resort & spa management
Social enterprise
Sports consulting project
Public relations strategy project
Events consulting project
Brand and product management
Marketing strategy
Health and advocacy strategies
Events policy and strategy
International marketing
Digital marketing
ADDITIONAL ELECTIVE UNITS
Management, leadership, and professional practice
This course is designed to give you a firm grounding in all the skills required to launch and maintain a successful business in today’s marketplace. Graduate with a Bachelor of Business and you’ll be job-ready to move into a management role in a leading organisation, or launch your own as an entrepreneur.
Career paths
Entrepreneur
Assistant Manager
Operations Manager
Marketing Manager
Partnership Manager
Business Development Manager
OSHC: 530 AUD per year
