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Business, Management and Economics
Bachelor of Business (Event Management)
Bachelor of Business (Event Management)

Bachelor of Business (Event Management)

  • ID:TU610019
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirement

  • Australian Year 12 or equivalent; and

English Requirement

  • Academic IELTS 6.0 (no band less than 5.5) or equivalent.

Other Requirement

To be eligible for admission you must satisfy one of the entry requirements below:

Year 12 with ATAR 60+ (or equivalent)

OR

Successful completion of a Higher Education qualification.

OR

Successful completion of a Vocational qualification (AQF Level 4), or above.

OR

Work and Life Experience Entry

Demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

Course Information

This course will help you learn how to bring events to life. You’ll learn how to effectively spend time coming up with creative themes and formats, and manage clients to ensure their expectation for an event is met. In the Bachelor of Business (Event Management), you’ll learn about marketing and public relations, event policy, strategy, logistics and risk, consumer behaviour, applied finance and business law. You will also gain industry skills in project, strategic and event management and gives you the option to specialise in hospitality, tourism, marketing, public relations and advertising.

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The Bachelor of Business (Event Management) consists of 8 subjects (10 credit points each) per year. Students can fast track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters. Core Business subjects only to be delivered at Melbourne and Adelaide campus locations. All Events specialisms and electives to be delivered entirely online for Melbourne and Adelaide delivery locations.

YEAR 1

CORE UNITS

Business communications

Customer experience management

Understanding people and organisations

Marketing fundamentals

SPECIAL UNITS

Events concepts and design

ELECTIVE UNITS

Human resource management

Introduction to pr writing

Consumer behaviour

Integrated marketing communications

Sports marketing

Introduction to sport management

Understanding public relations

· YEAR 2

CORE UNITS

The business environment

Accounting for decision making

SPECIAL UNITS

Event venue management

Event management and operations

Evt202a - creative thinking and innovation

ELECTIVE UNITS

Business-2-business marketing

Sports events

Wedding planning

Digital marketing communications

Marketing and audience research

Managing sport facilities

Managing teams

Sports law

Corporate communications

Advanced pr writing

Content creation for social media

Project management

 

· YEAR 3

CORE UNITS

Ethics and sustainability

Organisational creativity and innovation

SPECIALISATION (CORE) UNITS

Industry consulting project

Events consulting project

Events policy and strategy

ELECTIVE UNITS

Strategic management

Marketing strategy

Health and advocacy strategies

International public relations

· ADDITIONAL ELECTIVES

Quantitative management

Managing organisations in a global context

Principles Of Economics

Management, leadership, and professional practice

Business information systems

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Pre Courses

No Course!
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Pathway Courses

No Course!
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Career Opportunity

Career Opportunity

Career paths

  • Event Manager

  • Event Coordinator

  • Event Project Manager

  • Promotions Manager

  • Event Executive

Ability to settle

Overseas Student Health Cover

OSHC: 530 AUD per year

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