To be eligible for admission you must satisfy one of the entry requirements below:
Year 12 with ATAR 60+ (or equivalent)
OR
Successful completion of a Higher Education qualification.
OR
Successful completion of a Vocational qualification (AQF Level 4), or above.
OR
Work and Life Experience Entry
Demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).
This course will help you learn how to bring events to life. You’ll learn how to effectively spend time coming up with creative themes and formats, and manage clients to ensure their expectation for an event is met. In the Bachelor of Business (Event Management), you’ll learn about marketing and public relations, event policy, strategy, logistics and risk, consumer behaviour, applied finance and business law. You will also gain industry skills in project, strategic and event management and gives you the option to specialise in hospitality, tourism, marketing, public relations and advertising.
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The Bachelor of Business (Event Management) consists of 8 subjects (10 credit points each) per year. Students can fast track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters. Core Business subjects only to be delivered at Melbourne and Adelaide campus locations. All Events specialisms and electives to be delivered entirely online for Melbourne and Adelaide delivery locations.
YEAR 1
CORE UNITS
Business communications
Customer experience management
Understanding people and organisations
Marketing fundamentals
SPECIAL UNITS
Events concepts and design
ELECTIVE UNITS
Human resource management
Introduction to pr writing
Consumer behaviour
Integrated marketing communications
Sports marketing
Introduction to sport management
Understanding public relations
· YEAR 2
CORE UNITS
The business environment
Accounting for decision making
SPECIAL UNITS
Event venue management
Event management and operations
Evt202a - creative thinking and innovation
ELECTIVE UNITS
Business-2-business marketing
Sports events
Wedding planning
Digital marketing communications
Marketing and audience research
Managing sport facilities
Managing teams
Sports law
Corporate communications
Advanced pr writing
Content creation for social media
Project management
· YEAR 3
CORE UNITS
Ethics and sustainability
Organisational creativity and innovation
SPECIALISATION (CORE) UNITS
Industry consulting project
Events consulting project
Events policy and strategy
ELECTIVE UNITS
Strategic management
Marketing strategy
Health and advocacy strategies
International public relations
· ADDITIONAL ELECTIVES
Quantitative management
Managing organisations in a global context
Principles Of Economics
Management, leadership, and professional practice
Business information systems
Career paths
Event Manager
Event Coordinator
Event Project Manager
Promotions Manager
Event Executive
OSHC: 530 AUD per year
