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Business, Management and economics
Bachelor of Business (Marketing)
Bachelor of Business (Marketing)

Bachelor of Business (Marketing)

  • ID:TU610024
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirement

  • Australian Year 12 or equivalent; and

English Requirement

  • Academic IELTS 6.0 (no band less than 5.5) or equivalent

Other Requirement

Year 12 with ATAR 60+ (or equivalent)

OR

Successful completion of a Higher Education qualification.

OR

Successful completion of a Vocational qualification (AQF Level 4), or above.

OR

Work and Life Experience Entry

Demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

Course Information

The Bachelor of Business (Marketing) builds a strong business foundation while you learn key knowledge in marketing theories and practice. You’ll develop business skills to engage and influence customers, build brand loyalty and execute strategic marketing campaigns. This course examines the role that marketing plays in the success of contemporary organisations and explores industry trends, responsibilities, needs and opportunities. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up to date information. This course also involves industry work placement where you will gain hands-on experience which complements your theoretical knowledge.

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Full-time course structure is three years (240 credit points). Eight core subjects (10 credit points each) per year is deemed a normal full time load. Students can fast-track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters.

YEAR 1

CORE UNITS

Business communications

Customer experience management

Understanding people and organisations

Marketing fundamentals

ELECTIVE UNITS

Consumer behaviour

Integrated marketing communications

Sports marketing

Introduction to sport management

Event concepts and design

Introduction to events

Event concepts and design

YEAR 2

CORE UNITS

The business environment

Accounting for decision making

ELECTIVE UNITS

Consumer behaviour

Integrated marketing communications

Sports marketing

Introduction to sport management

Event concepts and design

Introduction to events

YEAR 3

CORE UNITS

Ethics and sustainability

Organisational creativity and innovation

SPECIAL UNITS

Industry consulting project

Marketing consulting project

Marketing strategy

Digital marketing communications

Marketing and audience research

Business – 2 – business marketing

Consumer behaviour

Integrated marketing communications

ELECTIVE UNITS

Strategic management

Marketing strategy

Health and advocacy strategies

Events policy and strategy

NON-SPECIALISM ELECTIVES

Sports events

Brand and product management

Human resource management

Wedding planning

Understanding advertising

International marketing

Project management

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Pre Courses

No Course!
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Pathway Courses

No Course!
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Career Opportunity

Career Opportunity

  • Marketing Coordinator

  • Assistant Product Manager

  • Sales Manager

  • Social Media Specialist

Ability to settle

Overseas Student Health Cover

OSHC: 530 AUD per year

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