Year 12 with ATAR 60+ (or equivalent)
OR
Successful completion of a Higher Education qualification.
OR
Successful completion of a Vocational qualification (AQF Level 4), or above.
OR
Work and Life Experience Entry
Demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).
The Bachelor of Business (Marketing) builds a strong business foundation while you learn key knowledge in marketing theories and practice. You’ll develop business skills to engage and influence customers, build brand loyalty and execute strategic marketing campaigns. This course examines the role that marketing plays in the success of contemporary organisations and explores industry trends, responsibilities, needs and opportunities. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up to date information. This course also involves industry work placement where you will gain hands-on experience which complements your theoretical knowledge.
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Full-time course structure is three years (240 credit points). Eight core subjects (10 credit points each) per year is deemed a normal full time load. Students can fast-track the completion of the degree by taking 4 subjects (40 credit points) per trimester over six trimesters.
YEAR 1
CORE UNITS
Business communications
Customer experience management
Understanding people and organisations
Marketing fundamentals
ELECTIVE UNITS
Consumer behaviour
Integrated marketing communications
Sports marketing
Introduction to sport management
Event concepts and design
Introduction to events
Event concepts and design
YEAR 2
CORE UNITS
The business environment
Accounting for decision making
ELECTIVE UNITS
Consumer behaviour
Integrated marketing communications
Sports marketing
Introduction to sport management
Event concepts and design
Introduction to events
YEAR 3
CORE UNITS
Ethics and sustainability
Organisational creativity and innovation
SPECIAL UNITS
Industry consulting project
Marketing consulting project
Marketing strategy
Digital marketing communications
Marketing and audience research
Business – 2 – business marketing
Consumer behaviour
Integrated marketing communications
ELECTIVE UNITS
Strategic management
Marketing strategy
Health and advocacy strategies
Events policy and strategy
NON-SPECIALISM ELECTIVES
Sports events
Brand and product management
Human resource management
Wedding planning
Understanding advertising
International marketing
Project management
No Course!
As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments. You can work with established brands or build loyalty from the ground up.
Marketing Coordinator
Assistant Product Manager
Sales Manager
Social Media Specialist
OSHC: 530 AUD per year
