The Bachelor of Communication (BC) is an applied communication degree, developing a broad skillset in media content production, planning, and research in international and national contexts.
Communication has experienced rapid growth in the digital environment. Graduates with skills across communication platforms, who can use data and who are creative and critical thinkers, are in demand in professional communication. More widely, Aotearoa New Zealand employers are seeking graduates with skills as public communicators and who can engage with wider communities.
Students will have the opportunity to use a variety of communication technologies, including digital, audio and visual, and social media. They will be able to apply critical thinking skills to a range of forms of journalism, creative projects, and communications scenarios, including to different audiences, and to meet the strategic goals of corporates and drivers of social change.
This degree combines expertise in communication with courses in Digital Humanities, Marketing, Management, Media and Communication, and Māori and Indigenous Studies, as well as the College of Arts internship programme.
Graduates of the Bachelor of Communication meet a growing need for communicators in media, creative industries, government, and iwi organisations. Many employers are seeking graduates that have applied knowledge in new and emerging media, collection and usage of data, media ethical practice, critical thinking, and analysis skills. Employers are increasingly telling us they want graduates who are competent in bicultural contexts.
Job titles will include public relations, marketing, media management, journalism, stakeholder relations, social media management, crisis communications, publications, events and project management, non-profits, and government.
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- COMS 101 Media and Society
- COMS 102 Introduction to News and Journalism
- COMS 104 Introduction to Strategic Communication
- MGMT 100 Fundamentals of Management
- WRIT 101 Writing for Academic Success
- COMS 201 Media Audiences
- COMS 207 Social Media
- COMS 231 Digital Media Production
- DIGI 204 Communicating with Data and Digital Media
- COMS 330 Communication in Context
Students also must complete 30 points of courses at any level selected from Bachelor of Arts subjects during their studies.