* Enrolment fees, Thesis printing fee
Students from a country where English is not the first language, must obtain a minimum English Language competency level.
IELTS: 6.0 (no band less than 5.5)
TOEFL iBT: 80 overall (min 19 in Writing)
PTE Academic: 50 Overall (min 42 in communicative skills)
Cambridge English: 170
One of the fastest-growing areas in business today
Your study of public relations delivers knowledge and skills that are in increasing demand - public relations is one of the fastest-growing specialist areas in business.
The Massey Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities, strategic thinking and planning capabilities, writing, and research and information processing skills.
You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners organise events, write and edit media releases plus online and print newsletters and publications, develop strategic public relations plans, and build relationships through digital media.
International recognition
Massey’s communication programmes are only the seventh outside of the US to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).
This prestigious accreditation recognises Massey's "good connections with industry, its commitment to constant improvement, its strong leadership, and large research output".
Massey University’s communication and media studies ranks in the top 150 world-wide and its business and management studies ranks in the top 250 (by QS (Quacquarelli Symonds) rankings). We are ranked No.1 in New Zealand and in the top 150 in the world for our business administration and communication programmes by ShanghaiRanking. Accreditation means your degree is internationally recognised, making it easier to arrange a student exchange and find employment overseas.
Sought-after by employers
85% of graduates are employed within six months of graduation. These graduates are employed across nine different industry categories with more than 60 different job titles.
Leading the way
Massey University was New Zealand’s first institution to offer university-level courses in Public Relations, so you’ll be able to take advantage of our extensive knowledge and experience in teaching this discipline.
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30 credits from:
Public Relations Practice
Public Relations Management
No more than 45 credits from:
News Media and Society
Professional Presentations in Business
Communication and Technological Change
Writing for Public Relations & Digital Media
At least 45 credits from:
International Case Studies in Public Relations
Speech Writing
Communication Internship
Risk and Crisis Communication
Media Law and Ethics
Your Massey PR education equips you with a sound grasp of the classic PR disciplines, and the BC structure enables you to complement this with areas such as creative communication – a potentially winning combination in the contemporary job market, where employers increasingly value creativity and adaptability. The internship course offers you the opportunity to gain real life PR experience as part of your studies, and our students are highly rated by internship hosts ranging from local councils to creative consultancies.
Enterprises across the spectrum of private sector, government, and not-for-profits now grasp the importance of public relations.
Surveys show BC graduates consistently enjoy high rates of employability, across a wide range of industry categories. Job titles include communication coordinator, consultant, content and social media specialist, project manager and advisor.
Public relations practitioners love how every working day is different, busy and challenging, drawing on creativity and strategic planning to make a real difference in their organisations and communities.
Studentsafe Insurance - NZ$620
