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Professional Communication
Bachelor of Professional Communication (Online)
Bachelor of Professional Communication (Online)

Bachelor of Professional Communication (Online)

  • ID:SIT640002
  • Level:Foreign Language
  • Duration:
  • Intake:

Fees (NZD)

Estimated Total/program:
Accept letter

Admission Requirements

Entry requirements

School Leavers

University Entrance - NCEA Level 3. Three subjects at Level 3 made up of:

  • 14 credits each, in three NZQA University Entrance approved subjects, and 
  • Literacy – 10 credits at Level 2 or above, made up of five credits in reading and five credits in writing, and 
  • Numeracy – 10 credits at Level 1 or above, made up of specified achievement standards through a range of subjects, or package of three numeracy unit standards (26623, 26626, 26627 – all three required)

Mature Applicants

  • Be at least 20 years of age when the programme begins and provide evidence of aptitude or appropriate work or other experience, or
  • Completion of an external or overseas qualification, which is considered to be the equivalent of any of the above qualifications, as approved by the Head of Faculty

English requirements

  • Applicants from countries with an annual student visa approval rate of at least 80 percent, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having passed an NZQA approved English Proficiency Assessment, or one of the following tests of English language competence in accordance with the NZQA rules below:
  • IELTS test – Academic score of 6, with no band score lower than 5.5
  • TOEFL Paper-based test (pBT) – Score of 550 (with an essay score of 5 TWE)
  • TOEFL Internet-based test (iBT) – Score of 60 (with a writing score of 20)
  • University of Cambridge English Examinations – FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill
  • NZCEL – Level 4 with the Academic endorsement
  • Pearson Test of English (Academic) – PtoE (Academic) score of 50
  • City & Guilds IESOL – B2 Communicator with a score of 66

Course Information

SIT's courses in Communications and Public Relations (PR), train students to be effective communicators, researchers, writers and leaders. These courses will equip you with transferable skills that will help in any career, from media organisations to government and private enterprise. Our Communications and PR programmes are delivered by SIT2LRN Distance Learning and offer degree and graduate qualifications in mass communication studies, local government communications and public relations via distance learning.  Graduates of these programmes are able to evaluate, develop and implement effective organisational communication practices and strategies, analyse communication processes and respond to this analysis in their decision-making.

Study to be an effective communicator, researcher, writer and leader. Covering a wide range of topics such as media culture, news broadcasting, communication strategies, politics, law, ethics, event management, brand management, and crisis and emergency management, you will learn transferable skills to help you in any career, from media organisations to government and private enterprise.

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Year One                    

  • Compulsory

  • BPC100 Communication I (15 credits)

  • BPC115 Journalism I (15 credits)

  • BPC120 Communication Research Methods (15 credits)

  • BPC155 Visual Communication (15 credits)

  • BPC150 Writing and Editing (15 credits)

  • BPC130 New Zealand Society (15 credits)

  • Electives - Two of five

  • DSP501 Introduction to Screen Production (15 credits)

  • NZDP100 Introduction to Digital Photography (15 credits)

  • BPC190 Introduction to 2D Animation (15 credits)

  • MGT112 Introduction to Leadership (15 credits)

  • MGT105 Business Communication (15 credits)

Year Two                    

  • Compulsory

  • BPC200 Rhetoric: Influence and Persuasion (15 credits)

  • BPC228 Media Studies (15 credits)

  • BPC215 Journalism II (15 credits)

  • BPC240 Communication Law and Ethics (15 credits)

  • BPC271 Corporate Social Responsibility (15 credits)

  • Electives - One from two

  • BPC225 Marketing Communication (15 credits)

  • BPC245 Mass Communication (15 credits)

  • Electives - Two from four

  • BPC275 Communication Strategy - Corporate Sector (15 credits)

  • BPC231 Cross Cultural Communication (15 credits)

  • BPC235 Communication Strategy - Public Sector (15 credits)

  • BPC230 The Political Environment (15 credits)

Year Three

  • Compulsory

  • BPC300 Change Communication (15 credits)

  • BPC328 Advanced Media Studies (15 credits)

  • BPC350 Online and Advanced Technologies (15 credits)

  • BPC302 Research Methodology (15 credits)

  • Electives - Two from four

  • BPC313 Crisis and Emergency Communication (15 credits)

  • BPC312 Advanced Public Relations and Marketing Communication (15 credits)

  • MGT309 Relationships, Influence and Leadership (15 credits)

  • MGT306 Reputation and Brand Protection (15 credits)

  • Electives - One from two

  • BPC310 Dissertation (30 credits)

  • BPC320 Internship (30 credits)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Get registered with a copy of your CV with Student Services, it will help you be considered for roles when businesses are seeking employees from SIT. There is also a noticeboard with current vacancies in the SIT Student Centre, B Block, 133 Tay St, Invercargill.

Get your foot in the door

Volunteering at local organisations can be a great way for international students to obtain local experience and references – as well as meeting new people and contributing to our local community. Volunteer opportunities are advertised on the board opposite the Employment Office (B-Block).

Ability to settle

Overseas Student Health Cover

Medical insurance - NZD $700 per year

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