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Business Administration
Business Administration - Marketing (BA)
Business Administration - Marketing (BA)

Business Administration - Marketing (BA)

  • ID:CU10005
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (USD)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry requirements

  • Qualifications for this program include the following criteria:

    • Completion of at least the sophomore year (8 units in the college preparatory curriculum) of high school;

    • A grade average of 3.00 or better in all academic subjects completed in high school; and

    • Recommendation of the high school principal or counselor.

  • International applicants must provide official copies of academic records from all secondary, pre-university program, and colleges/universities attended. 

  • Have all academic records sent directly from the schools (whenever possible).

  • All documents must be in English or have a certified English translation.  

  • Send external examination results or predicted results.  Examples: predicted IB results, GCSE/IGCSE results, WAEC results, etc.

  • Explanation of educational gaps larger than 13 months.

  • Submit any additional documents requested by the Concord University Office of Admissions

  • Transfer international applicants are required to submit:

  • Students who have attended an international college or university must submit an official transcript evaluation from WES (World Education Services) or ECE (Education Credential Evaluators).  

English requirements

  • All international applicants looking to enroll directly into an undergraduate program must demonstrate English proficiency in the following manner:

  • SAT ERW Score of at least 470 or

  • ACT English score of at least 15 and Reading score of at least 18 or

  • TOEFL iBT score of at least 60 or

  • IELTS band of at least 6.0 or

  • Duolingo English Test score of at least 85 or

  • GTEC score of at least 1095 or

  • Eiken scores of at least 2A or

  • iTEP score of at least 3.5 or

  • ​Successful completion of an Intensive English Program 

  • ​Applicants may still be admitted without these minimum scores.  For those who do not demonstrate English proficiency, Concord University will required students to enroll in English language courses taught by our ESL department.

Course Information

Marketing careers attract driven individuals from teh creative to the analytical. The marketing emphasis provides a curriculum that will challenge you to develop & learn the expertise essential to work in nearly any industry today with a focus heavily on customer satisfaction. The emphasis in marketing focuses on preparing students for careers such as Brand, Product, Sales, Marketing, Advertising, Social Media, or PR Managers, as well as Research Analyst/Director, Media Director, Entrepreneur/Small Business Owner, or CRM Specialist.

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Marketing

  • MKT 305 Principles of Marketing (3)

  • MKT 316 Advertising and Sales Promotion (3)

  • MKT 321 Sales (3)

  • MKT 322 Retail Management (3)

  • MKT 330 Marketing Channels and Distribution (3)

  • MKT 340 Marketing Research (3)

  • MKT 406 Consumer Behavior (3)

  • MKT 410 Product and Price Management (3)

  • MKT 412 International Marketing (3)

  • MKT 420 Special Topics: Marketing (1-3)

  • MKT 440 Independent Study: Marketing (1-3)

  • MKT 441 Applied Marketing Research (3)

  • MKT 445 Marketing Management (3)

  • MKT 470 Research: Marketing (1-3)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Ability to settle

Overseas Student Health Cover

InsuranceFee: $500 USD

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