Business Analytics BSc (Hons)

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.
Year one
Accounting Information Systems
Year: 1

Technology has a major impact on how organisations collect, process and control accounting and financial data. This module offers students an opportunity to evaluate different accounting information systems for the purpose of ensuring they meet an organisations needs. Students will be able to assess how emerging technologies influence the design of these accounting information systems for organisations.

Principles of Management
Year: 1

This module introduces the fundamental concepts of management and cognate topics, including the business environment, business ethics, motivation, problem solving and decision making, planning, human resource management, organisational structure, change and innovation, and operations and quality.

Students will acquire an understanding of the issues and challenges facing managers in both domestic and global environments.

Academic and Business Analytics Skills
Year: 1

The module establishes a solid foundation for students as they make the transition to become effective learners at third level and beyond. As such, the module identifies, develops and assesses a range of skills that are important for academia and business. The module provides and introduction to the business analytical skills which are necessary to address challenges and opportunities in the current global business environment.

Software Development I
Year: 1

This module provides students of computing with an initial competence in the development of software through the medium of a modern programming language with facilities for both structured and object-oriented programming

Database Systems
Year: 1

The module covers the fundamental principles and theory of database design and provides practical experience in designing and developing database systems using a range of techniques, tools and technologies. It emphasises the important role of databases within an organisation and addresses the use of scalable and secure relational database management systems to facilitate the development of software systems involving large volumes of data and over the web.

Principles of Marketing
Year: 1

The module specifically provides students with understanding of the key principles and concepts of marketing to allow further learning of the strategic importance of the area in the future.

Year two
Finance for Decision Making
Year: 2

Financial decisions and their implications are an important consideration for global business'. This module will examine a range of theoretical and practical issues surrounding financial decision making. The module will provide students with an understanding of the key issues and techniques used in financial decision making with particular emphasis placed on ethical corporate governance and business ethics within the context of financial decision making.

Management Information Systems
Year: 2

Information systems are becoming ever more central to society, especially in business and industry. As society and technology develop in parallel, the most important skills for the future lie in the development of individuals with the ability to both understand and manage these complex and interrelated systems. Consequently, aspects of business that were once seen in isolation (eg people, organisation, process, information and technology) are now expected to operate as part of a seamless whole - both within and across enterprises. This places stringent new demands on the knowledge, skills and technologies required to develop and control (manage) such systems.

Project Management
Year: 2

This module is designed to develop an understanding of project management issues, roles and activities within organisations by exploring the balance between theory, practical skills and knowledge.

Professional Skills Development
Year: 2

This module is designed to provide students with the necessary tool kit to lead their own professional credibility, during and after their under graduate study. It will provide an interactive and experiential learning environment for students whereby they can learn about the kind of business leader they want to become and how to achieve this

Data Analytics for Business
Year: 2

There is an increasing use of analytics in the current global business environment. Data analytics is an important part of this trend, as it gives insights into an organisations business performance and plays an important role in increasing the value of an organisation. Today's businesses need timely information that assists them to take important decisions within business scenarios. This module will give students a strong understanding which is becoming increasingly important as business and technology evolve.

Internet Technologies
Year: 2

This module provides students with the combination of creative and technical skills necessary to implement design concepts using internet technologies. Lectures and tutorials are used to introduce ideas and techniques, and practical skills are developed through group based and individual mini-projects.

Year three
Diploma in Professional Practice
Year: 3

This module is optional

This module provides undergraduate students with an opportunity to gain structured and professional work experience, in a work-based learning environment, as part of their planned programme of study. This experience allows students to develop, refine and reflect on their key personal and professional skills. The placement should significantly support the development of the student's employability skills, preparation for final year and enhance their employability journey.

Study Abroad
Year: 3

This module is optional

The Diploma in International Academic Studies complements and extends the student's programme of study and provides the opportunity for each student to pursue specific learning objectives by studying in a different cultural and educational environment. It is a key facilitator in support global and cultural awareness and creating graduates who are ready to embrace international career opportunities more effectively.

Year four
Econometrics and Financial Analytics
Year: 4

Data analytics is critical to organisational decision making. However, the analysis of economic and financial data presents unique challenges given the nature of the data itself. It is therefore, fundamental that future industry practitioners are able to apply analytical skills in these fundamental areas also to support and enhance organisational decision making. Today's business leaders need timely information that helps them to take important decisions and forecast possible future scenarios. This module will give students a strong foundation in econometrics and financial analytics both of which are becoming increasingly important as businesses and technology evolve.

Leadership and Strategy
Year: 4

This module equips students with an understanding of leadership dynamics and strategic vision in organisations and the challenges associated with leading organisations through strategic change. The module will examine a range of theoretical approaches that will be used to help analyse and evaluate leadership and strategy in organisations.

Advanced Data Analytics for Business
Year: 4

This module is designed to introduce the student to advanced data analytic approaches used in business. The module students with the skills and knowledge to work with data and use predictive analytic and modelling techniques so to make evidence-based decisions around future business trends.

Business Intelligence
Year: 4

This module provides the student with a sound understanding of Knowledge Management and the Learning Organisation. Particular attention is awarded to technological development within these fields. The opportunity to construct a simple knowledge-oriented computerised system is provided.

Digital Strategy and Communications
Year: 4

The module aims to explore a range of contemporary issues facing organisations operating in a digital world. Teaching provided will allow students to fully appreciate the impact and influence of the dynamic digital landscape.

Marketing Metrics
Year: 4

This module is designed to provide students with an appreciation of analytical tools and metrics available to evaluate the performance of specific marketing activities.