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Business, management and economics
Diploma in Marketing
Diploma in Marketing

Diploma in Marketing

  • ID:AC3570007
  • Level:2-Year Undergraduate Diploma
  • Duration:
  • Intake:

Fees (EUR)

* Annual Medical Insurance, Laboratory, Technology

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry requirement

A recognized Secondary (High) School Leaving Certificate (i.e. 12 or 11 years of education depending on the country of origin) or equivalent qualifications (e.g. GCE “A” levels).

English requirement

  1. An average score of at least of 5.0 in the IELTS examination.
  2. A score of at least 40 in the TOEFL Internet Based Test (TOEFL iBT).
  3. A score of at least 38 in the Pearson Test of English Academic (PTE Academic).
  4. A Secondary (High) School Leaving Certificate where English was the language of instruction.
  5. A degree or a higher education qualification of at least 2 year’s duration where English was the language of instruction.

In case a student does not possess one of the above English language qualifications but he/she is in possession of another qualification, he/she may ask the Office of Admissions if his/her qualification is considered as an equivalent to any of the above qualifications.

Course Information

Students enrolled in this program earn a Diploma in Marketing. The program is designed for students whose career plans include product management, sales management, marketing management, advertising management and marketing research.  Further, it prepares students for higher studies in marketing or business.

  • To enhance students’ critical thinking, and to develop their analytical, problem-solving and decision-making skills.
  • To provide a broad understanding of the marketing function and its significance to the health and  survival of any organization.
  • To provide an introduction to the marketing system, its foundations and institutions and expose students to product, promotion, price and distribution decision areas.
  • To examine the dynamics of consumer behavior;
  • To offer a comprehensive study of the basic concepts of marketing operations and strategic planning.
  • To equip students with the ability to formulate, implement and monitor a basic marketing plan.
  • To offer students a solid academic background that would enable them to pursue higher studies in undergraduate and professional schools.

Upon successful completion of this program of study, its graduates will:

  1. Identify core notions of marketing and the role of marketing in business and society and recognize the valuing process as it relates to making optimal decisions in the domestic and global business environments.
  2. Identify and take advantage of marketing opportunities and establish the optimum marketing mix for a business.
  3. Develop a market research plan and prepare market and business forecasts for applying a marketing plan.
  4. Identify market research needs and implement a marketing plan to meet an organization’s objectives, and to improve marketing performance, and evaluate and plan e-marketing communication as part of the integrated marketing communications plan.

The program requires a minimum of 120 ECTS credits as follows:

 

Credits

     

General Education Requirements

54

 

Business Core Requirements

36

 

Major Requirements

30

 

Total

120

 
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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

  • Management consulting
  • Teaching / training
  • Marketing
  • Stock exchange
  • Shipping Accounting
  • Market Research
  • Advertising
  • Retail Consumer products
  • Personnel manager
  • Investment banking
  • Retail Management
  • Public relation manager
  • Bank management
  • Sales
  • Distribution and logistics management
  • Insurance coverage

Ability to settle

Overseas Student Health Cover

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