Analyse and evaluate local, national and international tourism operating environments in order to effectively develop and guide strategic business direction in the tourism industry
Identify and analyse strategic leadership roles and styles, and the potential impact on change management for a tourism enterprise
Develop, analyse and critique tourism business strategic systems and processes that enable the commercial development of a quality visitor experience and contribute to overall sustainable business effectiveness
Prepare effective public relations campaigns including multi-media communications for a tourism business development
Analyse and propose strategic business models to improve environmental sustainability for a tourism business or tourism business development
Develop strategic investment plans for a tourism enterprise
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Graduates will be equipped with the skills and knowledge to work at a senior level in a tourism and travel related business. Roles may include tourism operations manager, tourism business development manager, general manager and trade development manager.

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