This course offers you the opportunity to develop a particular strength in the management of international business issues. You will focus on strategic areas of management, international business, intercultural competencies, brand management, and financial management, all framed by the lens of developing patterns of world trade and the global marketplace. You will develop the skills required to adopt appropriate strategic responses to different market environments through the study of and working with an organisation. You will also understand and experience at first hand the impact of contextual forces on international organisations, including the management functions of business such as corporate and brand reputation, corporate governance and ethical, economic and environmental change issues. You will develop your knowledge of the financing of organisations including the sources, uses and management of finance and the use of accounting for managerial and financial reporting. You will also study and experience the management and development of people in organisations within a cross-cultural context, the use of relevant communications within the global economy. You will appreciate how cultural differences affect both buying behaviour and marketing approaches. As well as specific knowledge relating to international business, you will develop enhanced personal and interpersonal skills through work experience in a professional placement. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. The placement will provide the basis for the delivery of the Business Placement Dissertation and comprise one block of study on Campus preparing for the project in the organisation followed by four blocks of study in the organisation and a final block back in the University to complete the write up. The project will be fully academically supervised throughout the six blocks of study. At the end of this course, you will have the ability to use confidently your employability skills, and strategic and analytical skills to solve strategic international business and management problems.
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