Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
Prior learning developed through relevant work experience or professional accreditation, where it is deemed to be at least equivalent to that obtained through a Bachelor degree, may be considered. In making an offer to an applicant, the University will give consideration to a range of factors to determine whether an applicant has demonstrated the capacity to work at a Masters level, including academic record, English proficiency, and/or employment experience.
IELTS (Academic): overall score of 6.5 with no band less than 6.0.
TOEFL Paper based: overall score of 550 with 5 or better in TWE (Test of Written English).
TOEFL Internet based (iBT): overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing.
La Trobe College Australia ELICOS (LTCA): completion of EFS level 5B with minimum 60% overall and 60% in final exam.
La Trobe College Australia Foundation Studies (LTCA): completion of Foundation studies with 60% in English (Academic Communication).
Pearson Test of English (Academic) (PTE): overall score of 58 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): 176 with no less than 169 in any component.
Cambridge Certificate of Proficiency in English (CPE): 169 with no less than 169 in any component.
Today's digital economy is driving change across retail, finance, government, technology, transport, education, media, entertainment and even health.
Traditional marketing has been shoved aside. Digital marketing has more importance – and bigger budgets – than ever before. There is a huge demand for digital marketing and communications experts who can drive marketing automation, search marketing (SEO and SEM), email and mobile marketing, online advertising, social media, big data and user experience design.
The Master of Digital Marketing Communications will give you the interdisciplinary skills, knowledge and strategic mindset to be a leader in any digital business. You'll develop advanced knowledge on how to reach customers online, leverage digital channels, design new products, improve customer experience, visualise data, manage a crisis and communicate in a corporate environment.
You'll learn from real-world case studies, teachers with industry experience, expert guest speakers and work integrated learning opportunities. Alongside you, a diverse student cohort will share their rich experiences and views. You'll make connections with professionals who will live and work around the world.
New technologies will continue to shape the world of business in varied and interesting ways. Learn to thrive in a digital world of change, innovation and connection.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9.
More info: Click here
Marketing and digital marketing manager
Communications director
Brand and digital brand manager
Public relations manager
Chief digital officer
Chief information officer.
OSHC: 530 ($) AUD per year
