Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
Prior learning developed through relevant work experience or professional accreditation, where it is deemed to be at least equivalent to that obtained through a Bachelor degree, may be considered. In making an offer to an applicant, the University will give consideration to a range of factors to determine whether an applicant has demonstrated the capacity to work at a Masters level, including academic record, English proficiency, and/or employment experience.
IELTS (Academic) score of 6.5 with no individual band score less than 6.0
TOEFL Internet based (iBT): overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing.
La Trobe College Australia ELICOS (LTCA): completion of EFS level 6B with minimum 60% overall and 60% in final exam.
La Trobe College Australia Foundation Studies (LTCA): completion of Foundation studies with 60% in English (Academic Communication).
Pearson Test of English (Academic) (PTE): overall score of 58 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): 176 with no less than 169 in any component.
Cambridge Certificate of Proficiency in English (CPE): 169 with no less than 169 in any component.
Become a leader in the world of digital marketing.
Today's digital economy is driving change across retail, finance, government, technology, transport, education, media and health.
Traditional marketing has been moved aside, while digital marketing has more importance than ever before. There's a huge demand for digital marketing and communications experts who can steer marketing automation, search marketing (SEO and SEM), email and mobile marketing, online advertising, social media, big data and user experience design.
The Master of Digital Marketing Communications will give you the interdisciplinary skills, digital knowledge and strategic mindset to be a leader in any digital business. You'll develop advanced knowledge on how to reach customers online, leverage digital channels, design new products, improve customer experience, visualise data, manage a crisis and communicate in a corporate environment. Gain the skills you need to excel in the dynamic world of digital marketing and communications.
More information: click here
Marketing professionals can pursue careers that are either broad or specialised. With the emergence of new technologies, careers are wide-ranging and interdisciplinary. Possible options include:
Communications and media manager
Align an organisation's messaging with key business strategies.
Identify the most appropriate methods for communicating an organisation's brand and values to the public.
Digital brand manager
Oversee the growth of a brand within an organisation.
Ensure the consistency of advertising and marketing activities.
Digital marketing manager
Supervise marketing teams in the planning and execution of digital marketing campaigns.
Analyse metrics and identify consumer trends impacting buyer behaviours.
Public relations manager
Maintain and improve the public's view of an organisation.
Formulate and execute campaigns to boost an organisation's reputation and brand.
530 AUD/year
