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Business Management and Economics
Master of Marketing
Master of Marketing

Master of Marketing

  • ID:GU610161
  • Level:Master's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (AUD)

  • TuitionFee/Year:$33,500.00
  • LivingFee/Year:$12,000.00
  • InsuranceFee/Year:$609.00
  • TuitionFee/Year:$33,500.00
  • LivingFee/Year:$12,000.00
  • InsuranceFee/Year:$609.00
Estimated Total/program:
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Admission Requirements

Entry Requirements

To be eligible for admission to the Master of Marketing, a student must:

  • hold a related Bachelor degree (or higher) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale), OR
  • hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing, OR
  • have a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above.

Study option

If you do not meet the academic entry criteria, you may be able to study the Masters Qualifying Program (9354) and qualify for entry into this Masters degree.

English Requirements

  • A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
  • OR a minimum score of 575 on TOEFL

  • OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)

  • OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)

  • OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)

  • OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

Course Information

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.

Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.


More Info: Click here

Students must complete the following courses:

  • Integrated Marketing Communication - 7209MKT

  • Market Research - 7207MKT

  • Evaluating Marketing Performance - 7033MKT

  • Advanced Consumer Behaviour - 7210MKT

  • Brand Strategy and Management - 7205MKT

  • Strategic Marketing - 7032MKT

Students granted 40 credit points Advanced Standing must complete minimum 40 credit points from the above core courses.

Students articulating from the Graduate Certificate in Marketing (3068) or Graduate Certificate in Marketing (3331) must complete the remaining core courses, which have not already been successfully completed within their Graduate Certificate program.

Students must complete the following courses:

  • Listed electives (60 CR)


  • Listed electives (20 CR)


  • Dissertation pathway (40 CR)

Students granted 40 credit points Advanced Standing must complete maximum 40 credit points from the above.


Students should advise the Program Director about their intention to enrol in dissertation courses at least one trimester in advance of their expected enrolment.

Eligibility to undertake the Dissertation will be determined by the Program Director and will be subject to the following criteria:

  • attained a minimum GPA of 5.5 across the core courses and

  • lodged a completed Nomination of Dissertation Topic and Supervisor form and

  • the suitability of the proposed dissertation topic and the resources available to support the candidature including availability of appropriate supervision.

Students eligible to undertake the Dissertation must complete the following courses:

  • Research Design - 7010GBS OR FutureLearn Program: Research Methods

  • Business Dissertation - 8002GBS_P1

  • Business Dissertation - 8002GBS_P2

  • Business Dissertation - 8002GBS_P3


Elective courses may be available at multiple campuses and during a different trimester. Click on the course code to find out more information on where and when the course is offered.

  • Sport and Event Consumer Experiences - 7343THS (offered GC only)

  • International Marketing - 7026MKT (offered GC: odd years; NA: even years)

  • Marketing for Social Change - 7004MKT

  • Digital and Interactive Marketing - 7040MKT

  • The Hospitality Experience - 7202THS

  • Leadership for Sustainable Business - 7121IBA

  • Corporate Communications - 7001MKT

  • Marketing Foundations - 7003MKT

  • Services Marketing - 7206MKT

  • Digital Customer Journey and Relationship Management - 7031MKT (offered GC: even years; NA: odd years)

  • Globalisation and Corporate Social Responsibility - 7112IBA

  • PG Business Internship I - 7004GBS

  • Industry Project - 7009GBS

  • Community Internship and Partnerships for SDGs - 7510LFC

  • PG Global Mobility Internship II - 7007GBS

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.

Ability to settle

Overseas Student Health Cover

OSHC: 609 ($) AUD per year

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