To be eligible for admission to the Master of Marketing, a student must:
Study option
If you do not meet the academic entry criteria, you may be able to study the Masters Qualifying Program (9354) and qualify for entry into this Masters degree.
OR a minimum score of 575 on TOEFL
OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
English test results must be no more than two years old.
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.
Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.
CRICOS CODE; 082407J
More Info: Click here
Students must complete the following courses:
Integrated Marketing Communication - 7209MKT
Market Research - 7207MKT
Evaluating Marketing Performance - 7033MKT
Advanced Consumer Behaviour - 7210MKT
Brand Strategy and Management - 7205MKT
Strategic Marketing - 7032MKT
Students granted 40 credit points Advanced Standing must complete minimum 40 credit points from the above core courses.
Students articulating from the Graduate Certificate in Marketing (3068) or Graduate Certificate in Marketing (3331) must complete the remaining core courses, which have not already been successfully completed within their Graduate Certificate program.
Students must complete the following courses:
Listed electives (60 CR)
OR
Listed electives (20 CR)
AND
Dissertation pathway (40 CR)
Students granted 40 credit points Advanced Standing must complete maximum 40 credit points from the above.
DISSERTATION PATHWAY
Students should advise the Program Director about their intention to enrol in dissertation courses at least one trimester in advance of their expected enrolment.
Eligibility to undertake the Dissertation will be determined by the Program Director and will be subject to the following criteria:
attained a minimum GPA of 5.5 across the core courses and
lodged a completed Nomination of Dissertation Topic and Supervisor form and
the suitability of the proposed dissertation topic and the resources available to support the candidature including availability of appropriate supervision.
Students eligible to undertake the Dissertation must complete the following courses:
Research Design - 7010GBS OR FutureLearn Program: Research Methods
Business Dissertation - 8002GBS_P1
Business Dissertation - 8002GBS_P2
Business Dissertation - 8002GBS_P3
LISTED ELECTIVES
Elective courses may be available at multiple campuses and during a different trimester. Click on the course code to find out more information on where and when the course is offered.
Sport and Event Consumer Experiences - 7343THS (offered GC only)
International Marketing - 7026MKT (offered GC: odd years; NA: even years)
Marketing for Social Change - 7004MKT
Digital and Interactive Marketing - 7040MKT
The Hospitality Experience - 7202THS
Leadership for Sustainable Business - 7121IBA
Corporate Communications - 7001MKT
Marketing Foundations - 7003MKT
Services Marketing - 7206MKT
Digital Customer Journey and Relationship Management - 7031MKT (offered GC: even years; NA: odd years)
Globalisation and Corporate Social Responsibility - 7112IBA
PG Business Internship I - 7004GBS
Industry Project - 7009GBS
Community Internship and Partnerships for SDGs - 7510LFC
PG Global Mobility Internship II - 7007GBS
Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.
OSHC: 609 ($) AUD per year
