Entry into the Master of Marketing will be available for applicants who have:
Bachelor (Honours) Degree, or an equivalent or higher qualification; or
Bachelor Degree, or an equivalent or higher qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
At least 7 years' relevant organisational experience, including 2 years in a management position; or
IELTS overall minimum - 6.5
IELTS section minimum - 6.0
A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. The program is comprehensive, contemporary and practical, developing your professional expertise in the processes and application of modern marketing.
The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. Allowing you to balance your professional and personal life and study at a time and pace that suits you.
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Courses
Core Courses
Marketing Management and Planning
Customer Decision Making and Behaviour
Digital Marketing
Services and Relationship Marketing Management
Global Marketing Strategy and Planning
Integrated Marketing Communications
Brand Development and Marketing
Marketing Research in Practice
Directed Courses
Managing Under Uncertainty
Globalisation
Organisational Behaviour and Design
Global Business Management
Cross-Cultural Management
Entrepreneurship and Innovation
Human Resource Management
Leadership in Contemporary Organisations
The Master of Marketing program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. The skills and knowledge you will acquire underpin many senior roles including:
Marketing Coordinator
Market Research Officer
Media Analyst
Marketing Manager
Brand Manager
OSHC: 629 ($) AUD per year
