Griffith University - Nathan Campus Background Image
Image of Griffith University - Nathan Campus
Business Management and Economics
Master of Marketing /Master of International Business
Master of Marketing /Master of International Business

Master of Marketing /Master of International Business

  • ID:GU610315
  • Level:Master's Combined Degree
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
Accept letter

Admission Requirements

Entry Requirements

To be eligible for admission to the Master of Marketing/Master of International Business, a student must hold:

  • a related Bachelor degree or Graduate Certificate (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).

Study option

If you do not meet the academic entry criteria, you may be able to study the Masters Qualifying Program (9354) and qualify for entry into this Masters degree.

English Requirements

  • A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0

  • OR a minimum score of 575 on TOEFL

  • OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)

  • OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)

  • OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)

  • OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.


Course Information

The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.

The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.

There are also exciting opportunities for students to participate in internships and study tours through Griffiths worldwide alliances.


More Info: Click here

Course lists

  • Integrated Marketing Communication - 7209MKT

  • Evaluating Marketing Performance - 7033MKT

  • Engaging with International Business - 7125IBA (offered from 2022)

  • Market Research - 7207MKT

  • The Culturally Competent Workforce - 7928IBA

  • The Digital Economy - 7124IBA

  • International Business Dynamics - 7921IBA

  • Listed electives

  • Strategic Marketing - 7032MKT

  • Trade, Strategy and Risk in Asia - 7004IBA

  • Global Business Strategy - 7008IBA

  • Advanced Consumer Behaviour - 7210MKT

  • Brand Strategy and Management - 7205MKT


  • International Marketing - 7026MKT

  • Accounting and Governance - 7111AFE

  • International and Comparative Human Resource Management and Employment Relations - 7024EHR

  • Marketing for Social Change - 7004MKT

  • Digital and Interactive Marketing - 7040MKT

  • PG Business Internship I - 7004GBS

  • Industry Project - 7009GBS

  • Community Internship and Partnerships for SDGs - 7510LFC

  • Corporate Communications - 7001MKT

  • Marketing Foundations - 7003MKT

  • Democratisation Business and Governance in Asia - 7012GIR

  • Negotiation Strategy and Skill - 7924IBA

  • Digital Customer Journey and Relationship Management - 7031MKT

  • Services Marketing - 7206MKT

  • Franchising - 7107MKT (not offered from 2022)

  • Globalisation and Corporate Social Responsibility - 7112IBA

  • PG Global Mobility Internship II - 7007GBS

  • Politics of the Global Economy - 7013IBA

  • Strategic Supply Chain Management - 7102IBA

  • Global Business Logistics - 7103IBA

  • Leadership for Sustainable Business - 7121IBA

See moreSee less

Pre Courses

No Course!
See moreSee less

Pathway Courses

No Course!
See moreSee less

Career Opportunity

Career Opportunity


You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.

International Business

You will be prepared to work with international trade and investment organisations or in the public and private sectors in management, strategic planning, research, corporate government relations, global operations and public relations.

Ability to settle

Overseas Student Health Cover

OSHC: 609 ($) AUD per year

Same Courses

Close search