To be eligible for admission to the Master of Marketing/Master of International Business, a student must hold:
Study option
If you do not meet the academic entry criteria, you may be able to study the Masters Qualifying Program (9354) and qualify for entry into this Masters degree.
A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
OR a minimum score of 575 on TOEFL
OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
English test results must be no more than two years old.
The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.
The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.
There are also exciting opportunities for students to participate in internships and study tours through Griffiths worldwide alliances.
CRICOS CODE: 096286J
More Info: Click here
Course lists
Integrated Marketing Communication - 7209MKT
Evaluating Marketing Performance - 7033MKT
Engaging with International Business - 7125IBA (offered from 2022)
Market Research - 7207MKT
The Culturally Competent Workforce - 7928IBA
The Digital Economy - 7124IBA
International Business Dynamics - 7921IBA
Listed electives
Strategic Marketing - 7032MKT
Trade, Strategy and Risk in Asia - 7004IBA
Global Business Strategy - 7008IBA
Advanced Consumer Behaviour - 7210MKT
Brand Strategy and Management - 7205MKT
Electives
International Marketing - 7026MKT
Accounting and Governance - 7111AFE
International and Comparative Human Resource Management and Employment Relations - 7024EHR
Marketing for Social Change - 7004MKT
Digital and Interactive Marketing - 7040MKT
PG Business Internship I - 7004GBS
Industry Project - 7009GBS
Community Internship and Partnerships for SDGs - 7510LFC
Corporate Communications - 7001MKT
Marketing Foundations - 7003MKT
Democratisation Business and Governance in Asia - 7012GIR
Negotiation Strategy and Skill - 7924IBA
Digital Customer Journey and Relationship Management - 7031MKT
Services Marketing - 7206MKT
Franchising - 7107MKT (not offered from 2022)
Globalisation and Corporate Social Responsibility - 7112IBA
PG Global Mobility Internship II - 7007GBS
Politics of the Global Economy - 7013IBA
Strategic Supply Chain Management - 7102IBA
Global Business Logistics - 7103IBA
Leadership for Sustainable Business - 7121IBA
Marketing
You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.
International Business
You will be prepared to work with international trade and investment organisations or in the public and private sectors in management, strategic planning, research, corporate government relations, global operations and public relations.
OSHC: 609 ($) AUD per year
