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Business Management and Economics
Master of Marketing/Master of International Tourism and Hospitality Management
Master of Marketing/Master of International Tourism and Hospitality Management

Master of Marketing/Master of International Tourism and Hospitality Management

  • ID:GU610172
  • Level:Master's Combined Degree
  • Duration:
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Admission Requirements

Entry Requirements

To be eligible for admission to the Master of Marketing/Master of International Tourism and Hospitality Management, a student must hold:

  • a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR
  • a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).

Study option

If you do not meet the academic entry criteria, you may be able to study the Masters Qualifying Program (9354) and qualify for entry into this Masters degree.

English Requirements

  • A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
  • OR a minimum score of 575 on TOEFL
  • OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
  • OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
  • OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
  • OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

Course Information

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.

The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.

You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.

The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

A highlight of this program is the integration of theory and practical application throughout your study.


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Students must complete the following:

  • Integrated Marketing Communication - 7209MKT

  • Evaluating Marketing Performance - 7033MKT

  • Advanced Consumer Behaviour - 7210MKT

  • Tourism and Hospitality Operations Management - 7201THS (also offered OL in 2021)

  • Brand Strategy and Management - 7205MKT

  • Market Research - 7207MKT

  • Strategic Marketing - 7032MKT

  • Competitiveness, Strategy and Risk Management - 7204THS (also offered OL in 2021)

  • Electives

  • The Hospitality Experience - 7202THS

  • Managing the Tourism and Hospitality Workforce - 7205THS

  • Manage Tourism and Hospitality Information - 7218THS (also offered OL in 2021)

  • Tourism Product Design, Innovation and Digitization - 7234THS

  • Tourism and Hospitality Revenue Management - 7252THS

Listed Electives

Students must complete 20 credit points of Marketing (MKT) electives and 10 credit points of International Tourism and Hospitality Management (ITH) electives. Students may also substitute electives courses for work-integrated learning (WIL) courses or choose to complete electives from other parts of the University that are relevant to their program of study. These options require prior consultation with (and approval from) the Program Director.

  • International Marketing - 7026MKT (GC odd years; NA even years) (offered online in 2020)

  • Managing Sport Venues and Facilities - 7337THS (offered GC only)

  • Industry Practicum - 7346THS (not offered in 2021)

  • Sport and Event Consumer Experiences - 7343THS (offered GC only)

  • Tourism Field Study - 7226THS (not offered in 2021)

  • Event Coordination and Logistics - 7227THS (also offered online in 2021)

  • Marketing for Social Change - 7004MKT

  • Innovation for Growth - 7030MKT (not offered from 2021)

  • Industry Project - 7009GBS

  • Digital and Interactive Marketing - 7040MKT

  • PG Business Internship I - 7004GBS (offered NA & GC)

  • PG Business Internship II - 7005GBS (offered NA & GC)

  • Leadership for Sustainable Business - 7121IBA

  • Community Internship and Partnerships for SDGs - 7510LFC

  • Corporate Communications - 7001MKT

  • Marketing Foundations - 7003MKT

  • Digital Customer Journey and Relationship Management - 7031MKT (offered GC even years; NA odd years) (not offered in T2-2019)

  • Services Marketing - 7206MKT (online only in 2020)

  • Interactive Branding - 7208MKT (not offered from 2019)

  • Franchising - 7107MKT (not offered from 2022)

  • Globalisation and Corporate Social Responsibility - 7112IBA

  • Sport and Social Media - 7334THS (offered GC only)

  • Managing Volunteers for Sport and Events - 7254THS (offered GC only)

  • Sustainable Event Operations and Management - 7231THS (also offered online in T3 2021)

  • Business Event Management - 7228THS (offered in tri 2 from 2022)

  • Business and Government - 7002GIR

  • PG Global Mobility Internship II - 7007GBS

  • Cruise Industry Experience - 7008THS (not offered in 2021)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity


You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.

International Tourism and Hospitality Management

You will be well prepared for work in a range of international tourism and hotel management roles, including in hotel and resort groups and the accommodation sector. You will also find opportunities in independent restaurants and internationally recognised chains, with entertainment and leisure providers, such as theme parks, with suppliers of goods and services to the hospitality industry, in airlines, and with local, state and federal tourism and regional planning authorities.

Ability to settle

Overseas Student Health Cover

OSHC: 609 ($) AUD per year

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