IELTS: a minimum of 6.0 in each element
TOEFL: Internet-Based Test (iBT): a writing score of at least 24
† TOEFL Internet-Based
††Academic IELTS
††† Cambridge Certificates: a pass at a Grade C or better is required
The Master of Science in Strategic Management and Tourism study programme applies Strategy as an integrative approach to the service industries of tourism and culture. These are comprised of the travel, hospitality, events, heritage, attractions, and ancillary services.
Candidates will have the opportunity to apply theories and concepts relevant to the Tourism industry. The course is intended to equip students with the necessary skills and competences to collate, analyse and interpret the highly competitive and dynamic market scenario of the tourism economy.
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YEAR ONE
Semester 1
Compulsory Units (All students must register for this/these unit/s)
MGT5205, Service Design and Operations Strategy, 5 ECTS,
MGT5207, Strategic Management and Enterprising, 5 ECTS,
MGT5208, Cognitive Heuristics and Judgment in Managerial Decision Making, 5 ECTS,
MRK5811, Advanced Research Techniques, 5 ECTS,
TTC5203, Intercultural Competencies for Management, 5 ECTS,
TTC5101, Planning and Management of Tourism Activities, 5 ECTS,
Semester 2
Compulsory Units (All students must register for this/these unit/s)
MGT5202, Strategic Human Resources Management, 5 ECTS,
MGT5203, People Performance Metrics, 5 ECTS,
MGT5204, Management Science and Decision Analysis, 5 ECTS,
TRS5251, Innovative Tourism Management Practices, 5 ECTS,
TTC5200, Managing the Visitor Experience, 5 ECTS,
TTC5300, Tourism Experience Strategy, Policy and Planning, 5 ECTS,
Summer Semester
Compulsory Units (All students must register for this/these unit/s)
EMA5922, Dissertation, 30 ECTS,
Employability and career progression is a key value when choosing a postgraduate degree and this course addresses this aspiration by equipping students with International industry knowledge, frameworks, concepts, tools and techniques for thinking strategically when managing these service-oriented organisations.
The service industries of tourism and culture are inextricably linked and form one of the global most important and dynamic service industries. Reading for this specialised MSc ensures higher opportunities for employability as strategists are in demand to steer this growing industry ahead.
Students can go on to read for an MPhil or PhD after successfully concluding this programme.
Health insurance - EUR €200 per year
