Coursework
Students study a variety of topics within the major, including:
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Campaigns
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Ethics and law
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Media planning
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Public relations writing
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Copywriting
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Management
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Research
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Advertising and public relations technology
Students will need to submit official copies of external exam scores, as well as official copies of internal grades. We generally advise applicants to submit secondary school (high school) official transcripts for grades 9 through 12, in order to ensure prompt processing.
Original, attested, or certified copy of all academic records from all secondary schools and/or universities you have attended
Diplomas or graduate certificates from all high schools or universities where you have earned a degree
National exit test results (if applicable)
Students taking the WAEC will need to submit an unused scratch card with their application.
For admission, all international students must take one of the approved English proficiency exams, complete level 112 at ELS Language Center or take the ACT or SAT.
Send exam test results directly to Grand Valley.
TOEFL: 80 (we do not accept "My Best" score for admission)
IELTS: 6.5
MELAB: 77
PTE: 53
Send official SAT and/or ACT test scores directly to Grand Valley
If you are from a TOEFL/IELTS waiver country, you must submit an SAT/ACT instead of an English proficiency test.
TOEFL/IELTS waiver countries:
Antigua & Barbuda, Australia, Bahamas, Barbados, Belize, Bermuda, Botswana, Canada, Dominica, Fiji, Gambia, Ghana, Grand Cayman Islands, Grenada, Guyana, Ireland, North Ireland, Jamaica, Kenya, Lesotho, Liberia, Malawi, New Zealand, Nigeria, Sierra Leone, South Africa, St. Christopher-Nevis, St. Kitts, St. Lucia, St. Vincent & Grenadines, Swaziland, Tanzania, Trinidad & Tobago, Uganda, United Kingdom, Virgin Islands, Zambia, and Zimbabwe
A bachelor's degree in advertising and public relations can lead to a rewarding career in corporate, nonprofit, government or agency settings doing meaningful work such as copywriting, media relations, corporate communications, digital communications, media planning, research, and more.
PROGRAM OVERVIEW
Students choose between a Bachelor of Arts or a Bachelor of Science. A minor is available. The advertising and public relations major stresses an integrated approach. Students may choose a focus in advertising or public relations, but they will take courses in both to prepare them for common practice in the field.
WHY STUDY ADVERTISING AND PUBLIC RELATIONS AT GRAND VALLEY?
The curriculum is geared to the demands of the industry's ever-changing standards and includes courses recommended by national panels of advertising and public relations educators and professionals.
Faculty members specialize in teaching communication concepts and skills that are relevant and in-demand. They have academic accomplishments and stellar professional resumes representing a variety of backgrounds in the field.
Coursework trains students to apply communication theories and concepts in a variety of work settings, while demonstrating the ability to think strategically, solve problems, and act ethically and legally.
Hands-on experience with real clients in classes, internships, GrandPR (a student-run PR firm), and the National Student Advertising Competition, in which our students have placed five times as national finalists.
Valuable industry connections through networking and via membership in local student chapters of the American Advertising Federation and the Public Relations Student Society of America.
More info: Click here
Coursework
Students study a variety of topics within the major, including:
Campaigns
Ethics and law
Media planning
Public relations writing
Copywriting
Management
Research
Advertising and public relations technology
Advertising and PR agencies
Corporations
Educational institutions
Government agencies
Hospitals
Nonprofit organizations
Sports teams
Travel industry
Medical insurance: 1,999 $ USD per year
