High school graduate with GPA around 2.5
IELTS ≥5.5
TOEFL iBT ≥61
Our K-Pop Arts Management program helps students gain an understanding of global arts culture through hands-on learning experiences taught by professors with a global perspective on the pop arts industry. Our faculty has worked with Korean broadcasting companies, such as KBS and SM Entertainment, and Korean entertainment groups, such as EXO and Seventeen. Our unique, fully English-taught program prepares you to produce professional content for a variety of platforms for management in the entertainment industry. Our graduates with specialized knowledge of the Korean Wave industry will be uniquely qualified for positions in advertising, marketing, and entertainment management/production or seek to create their own arts and culture startup.
Year 1 General subjects + introduction to K‑Pop, popular culture, foundation management skills
Year 2 Start major subjects: Music Business, Popular Culture Theory, A&R, PR & Marketing, Performance Planning
Year 3 Intensify practice: A&R Practice, Social Media Content Planning, Practical, Promotion Strategies, New Media Production
Year 4 Sharpen specialized skills: Album Production Planning, Fan Management, Internships, Capstone (Thesis/Graduation) & Minor
1. Artist Manager
Work directly with idols/K-Pop groups
Manage schedules, images, communications and public relations
2. Music & performance production
Coordinate album, concert, music show production
Plan and organize performances
3. Entertainment marketing & PR
Build social media strategy
Manage fanbase, fandom community
Organize global promotional campaigns
4. Media & content
Edit K-Pop content for TV, YouTube, streaming platforms
Produce multimedia content, new media
5. Work at international entertainment companies
SM Entertainment, YG, JYP, HYBE, CJ ENM, Kakao M...
Or overseas branches of Korean companies
6. Work at global Hallyu organizations
Korean Cultural Center, K-Culture organization, cultural exchange events
Insurance $100
