High school graduate
IELTS 5.5 or higher (if studying in English)
CV + Motivation Letter
Interview (can be online)
The Digital Marketing major in the KEDGE Bachelor program at the Toulon campus is designed to meet the growing demand for human resources capable of developing and implementing effective digital marketing strategies. Students will be thoroughly trained in digital content management, search engine optimization (SEO/SEA), social media management, CRM, marketing data analysis and e-commerce.
The highlight of the major is the work-study model in the final year, helping students to both learn theory and accumulate practical experience in the business. The program not only equips professional skills but also trains creativity, strategic thinking and adaptability to the constant changes of the digital market.
With this major, graduates can quickly integrate into the professional working environment or continue studying in Master's programs such as Digital Marketing, Data Analytics, or MBA.
Year 1: Foundations – Business Foundations
Management & Economics
Marketing Fundamentals
Finance & Accounting Fundamentals
Human Resource Management
Soft Skills: Teamwork, Presentations
Foreign Languages (English/French)
Doing Shortening Files (or Project Practice)
Year 2: Practical & International Work
Project Management
Applied Statistics for Business
International Business
Digital Business
International Exchange (if applicable) or Internship
More In-depth Marketing Subjects
Year 3: Specialization – Digital Marketing (in Toulon)
Content Marketing
SEO/SEA
Social Media Strategy
CRM (Customer Relationship Management)
Data & Analytics in Marketing
E-Commerce
Management Signs
Alternance: Study + Work at a French Enterprise
Digital Marketing Executive
Social Media Manager
SEO/SEM Specialist
E-commerce Coordinator
CRM Analyst
Content Creator / Manager
