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Marketing & Business Development
Master of Marketing and Product Innovation (2 years) in Paris, France
Master of Marketing and Product Innovation (2 years) in Paris, France

Master of Marketing and Product Innovation (2 years) in Paris, France

  • ID:ICNUG07
  • Cấp độ:Thạc sĩ
  • Thời gian học:
  • Ngày nhập học:
  • Loại hình:Toàn thời gian

Các loại phí (USD)

  • Học phí/Năm:$10,450.00
  • Phí sinh hoạt/Năm:$13,200.00
  • Phí bảo hiểm/Năm:$364.82
  • Học phí/Năm:$10,450.00
  • Phí sinh hoạt/Năm:$13,200.00
  • Phí bảo hiểm/Năm:$364.82
Estimated Total/program:
$48,029.64
Apply
60
Accept letter
100
Visa
20
Fly
1

Điều kiện đầu vào

University degree (180 ECTS), no work experience required
English requirement: IELTS ~6.0, or TOEFL/Duolingo equivalent ~70

Thông tin khóa học

The Master of Science in Marketing and Product Innovation is a 2-year master's program, taught entirely in English at ICN Business School – Paris Campus, for students who are passionate about creative marketing, product development and design thinking.

The course combines a foundation of modern marketing theory with in-depth practical skills in developing, implementing and managing new product/service ideas in a global business context.

Students will learn through real-life projects, design challenges (Creathon), international study trips (Learning Expedition), and at the same time, gain knowledge in law, innovation management, CRM and customer data analysis (web analytics).

Year 1 (M1) – study the MSc track course:

  • Strategy & Innovation
  • Project Management (toolbox & techniques)
  • Business Functions simulation
  • Product Range Management
  • Innovation & Market Research
  • CreaCthon Challenge (product/event design)
  • English for Business / Specific Purposes
  • French language (optional)

Year 2 (M2 – Official MSc):

  • Creative Learning Expedition
  • Management 4.0 & Leadership
  • Design thinking, New Product Introduction (NPI)
  • Sustainable Innovation & Legal Protection
  • CRM & Web Analytics
  • Professional micro-certificates
  • Research methods & Data Analytics
  • Professional Experience / Company‑based research project
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Khóa học Dự bị

Pre‑Master / Postgraduate Preparatory Programme: học trước 1 semester (Pre-MSc track): Advanced English, Academic skills, Analytical techniques, Business & Management fundamentals, Ethics, French language etc

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Cơ hội việc làm

Cơ hội việc làm

Các vị trí sau tốt nghiệp: Product Manager, Innovation Manager, Online Marketing Manager, Project Manager, Business Developer, Entrepreneur

Khả năng định cư

Overseas Student Health Cover

Health Insurance||364.82 USD

Khóa học tương tự

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