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Business, Management and Economics
Advanced Diploma of Advertising and Marketing Communications – Management
Advanced Diploma of Advertising and Marketing Communications – Management

Advanced Diploma of Advertising and Marketing Communications – Management

  • ID:SC010105
  • Level:3-Year Undergraduate Advanced Diploma
  • Duration:
  • Intake:

Fees (CAD)

* Health Science Pre-Admission Testing Charge, Identification Card

Estimated Total/program:
Accept letter

Admission Requirements

Entry requirements:

Program Eligibility

Ontario Secondary School Diploma or equivalent, including these required courses:

  • ​One English, Grade 12 with a minimum of 60%
  • Minimum 65% overall average


Mature student status.

English requirements:

  • TOEFL (Test of English as a Foreign Language), 80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based

  • TOEFL iBT Special Home Edition**, 80 (20L,W,S,R)

  • iTEP Academic**, 3.7

  • IELTS (International English Language Testing System) Academic Module, 6 – Overall Band Score with no Band below 5.5

  • PTE A (Pearson Test of English Academic), 58 - Overall Minimum Score  (49L,W,S,R)

  • FCE (Cambridge English First), 174 - Cambridge English Scale or FCE B

  • CAE (Cambridge English: Advanced), 180 - Cambridge English Scale or CAE C

  • CPE (Cambridge English Proficiency), 200 - Cambridge English Scale or CPE C

  • Sheridan EAP (English for Academic Purposes), 70%

  • Sheridan EPA (English Proficiency Assessment), 4.0 – Listening Band 4.0 – Reading Combined Band CLB 7 - Writing

Other requirements:

  • Applicant Selection

  • Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).

  • Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

Course Information

Sheridan’s Advertising and Marketing Communications – Management program prepares you to hit the ground running in this fast-paced industry.

What you'll learn

This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

Competitive edge

We work closely with industry partners to ensure graduates have a competitive advantage in the digital communications field.

The third-year advantage

Students enrolled in the three-year program build on their new skills by contributing to cross-disciplinary projects that culminate in a major project. Students also experience direct interaction with real clients/brands and industry participants. Courses unique to the third year include Creative Branding, Advertising Campaign Management, Media Management and Global Communications.

Topics covered include:

  • Integrated marketing communications

  • Digital media strategies

  • Multimedia planning, buying and evaluation

  • Marketing fundamentals

  • Research consumers’ buying behaviour

  • Market research and market analysis

  • Budget development and management

  • Written, verbal and visual presentation skills

  • Creative concept development, basic design skills and copywriting

  • Client relationship management techniques

  • Professional sales and business practices

“Sheridan ensures courses are topical and reflective of the current state of the industry. Through a comprehensive review program, industry advisory process and experienced professional instruction, the program constantly changes to ensure learning outcomes are current.” – Richard Hill, SVP Group Account Director, Havas Worldwide

“Sheridan students are well prepared for the work world and have a competitive edge as employment candidates. I value the education, skills and high regard that come linked with a Sheridan graduate of the Advertising program.” – Kelly Montague, VP Advertising, Hamilton Spectator

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Determine, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.

  • Perform a market segmentation analysis, determine the organization's target market/audience and define the consumer behaviour of each segment.

  • Develop an integrated advertising and marketing communications plan and persuasively present and defend it.

  • Evaluate the effectiveness of integrated advertising and marketing communications initiatives.

  • Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.

  • Develop creative solutions to address advertising and marketing communications challenges.

  • Plan, implement, monitor and evaluate projects by applying principles of project management.

  • Complete all work in a professional, ethical and timely manner.

More info: Click here 

Semester 1

  • ADVG 17005, The Business of Advertising, 3

  • ADVG 19254, The Creative Process, 3

  • ADVG 18508, Message Delivery Channels, 3

  • APPL 19402, Computer Applications for Business, 3

  • COMM 19999, Essential Communications, 3

  • , General Education Course, 3

  • TOTAL:, 18

Semester 2

  • ADVG 18846, Market Analysis, 3

  • ADVG 15538, Advertising Art Direction & Design, 3

  • ADVG 15490, Programmatic and Digital Media, 3

  • ADVG 10846, Advertising Metrics, 3

  • MKTG 19509, Marketing Fundamentals for Advertising, 3

  • HUMN 14857G, Creative Thinking: Theory and Practice, 3

  • TOTAL:, 18

Semester 3

  • ADVG 18073, Consumer Research Advertising Planning, 3

  • ADVG 20417, Brand Storytelling, 3

  • ADVG 23623, Strategic Media Planning, 3

  • MKTG 27545, Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing, 3

  • SALE 19240, Business Development in a Digital Culture, 3

  • , General Education Course (Open), 3

  • TOTAL:, 18

Semester 4

  • ADVG 25805, Professional Development and Career Preparation, 3

  • ADVG 26783, Creative Content Development, 3

  • ADVG 27906, Strategic Media Delivery, 3

  • MKTG 29599, Integrated Campaign Strategy: Public Relations and Publicity, 3

  • SALE 23127, Advanced Business Development, 3

  • ADVG 27028, Emerging Trends in Advertising, 3

  • TOTAL:, 18

Semester 5

  • ADVG 34311, Strategic Consumer Insights for Campaign Planning, 3

  • ADVG 23672, Creative Branding, 3

  • ADVG 33551, Communication Channel Planning, 3

  • MKTG 32115, Integrated Communications Plan: Capstone, 3

  • ADVG 36834, The Art & Business Science of Digital, 3

  • , General Education Course (Open), 3

  • TOTAL:, 18

Semester 6

  • ADVG 30678, Marketing Communications Account Coordinator Simulation, 18

  • , OR,

  • FLPL 38109, Field Placement, 18

  • TOTAL:, 18

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Pre Courses

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Pathway Courses


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Career Opportunity

Career Opportunity

Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well equipped to begin an exciting career!

Here are some jobs you might find:

  • Communications Specialist

  • Digital Marketing Coordinator

  • Digital Account Coordinator

  • Digital Content Coordinator

  • Digital Account Manager

  • Campaign Manager

  • Assistant Digital Buyer

  • Assistant Programmatic Buyer

Ability to settle

Overseas Student Health Cover

Health and Dental Plan - International: 580CAD/ per year

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