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Business, Management and Economics
Advanced Diploma of Business Administration – Marketing
Advanced Diploma of Business Administration – Marketing

Advanced Diploma of Business Administration – Marketing

  • ID:SC010009
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (CAD)

* Health Science Pre-Admission Testing Charge, Identification Card

Estimated Total/program:
Accept letter

Admission Requirements

Entry requirements:

Program Eligibility

Ontario Secondary School Diploma or equivalent, including these required courses:

  • ​One English, Grade 12, minimum 60%


  • One Mathematics, Grade 12 or mathematics, Grade 11 does not meet this requirement.
  • Minimum 65% or 70% overall average


Mature student status.

English requirements:

  • TOEFL (Test of English as a Foreign Language), 80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based

  • TOEFL iBT Special Home Edition**, 80 (20L,W,S,R)

  • iTEP Academic**, 3.7

  • IELTS (International English Language Testing System) Academic Module, 6 – Overall Band Score with no Band below 5.5

  • PTE A (Pearson Test of English Academic), 58 - Overall Minimum Score  (49L,W,S,R)

  • FCE (Cambridge English First), 174 - Cambridge English Scale or FCE B

  • CAE (Cambridge English: Advanced), 180 - Cambridge English Scale or CAE C

  • CPE (Cambridge English Proficiency), 200 - Cambridge English Scale or CPE C

  • Sheridan EAP (English for Academic Purposes), 70%

  • Sheridan EPA (English Proficiency Assessment), 4.0 – Listening Band 4.0 – Reading Combined Band CLB 7 - Writing

Other requirements:

  • Applicant Selection
  • Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
  • Applicants who don't meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
  • Transferring from an Ontario College
  • Business students who have successfully completed one or two years of their program can easily transfer their credits to another college in the province. A system-wide agreement is in place at Sheridan and other colleges, permitting students to transfer among all college business programs across Ontario. The agreement means that business students in programs such as Business General, Human Resources, Accounting and Marketing will receive full credit for their completed courses. Given the high enrolment of business programs, these pathways provide additional flexibility for a significant number of students.

Course Information

Sheridan’s Business Administration – Marketing program prepares you for an exciting career in marketing, advertising, promotion or sales.

Exceptional educators, innovative learning

Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. In this program, you'll learn through collaborative assignments, hands-on application, case analyses and industry projects, which will prepare you to excel in your business career.

Things you'll learn to do

  • Write marketing plans that analyze the unique situation a firm faces, and recommend actions to keep the organization competitive.

  • Develop and deliver sales presentations and advertising plans.

  • Meet the needs of the changing marketing environment by using digital marketing tools within a strategic business context.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.

  • Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.

  • Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.

  • Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.

  • Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.

  • Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.

  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.

  • Communicate marketing information persuasively and accurately in oral, written, and graphic formats.

  • Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.

  • Participate in conducting market research to provide information needed to make marketing decisions.

  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.

  • Participate in the development of a business plan.

  • Apply the principles of business ethics and corporate social responsibility.

  • Use professional sales techniques to make a sale.

  • Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Marketing electives give flexibility

Customize your education by choosing the marketing electives that meet your goals and interests. Get a broad marketing learning experience, or choose to specialize in areas such as digital marketing or sales. Our courses are continuously being updated and added to meet changing industry demands.

Co-op opportunity

In the three-year Marketing advanced diploma program, you can add valuable work experience to your resumé through cooperative education. You'll spend your final two years in the program alternating between school and work, applying what you're learning in class to the workplace. Co-op is a competitive process, and you'll need to meet certain criteria in order to qualify to participate.

More info: Click here 

Semester 1

  • ACCG 16971, Introductory Accounting 1, 3

  • MKTG 19439, Marketing 1, 3

  • HRMT 16127, Human Resources Management 1, 3

  • MATH 16269, Business Math 1, 3

  • APPL 19402, Computer Applications for Business, 3

  • , General Education Course (Open), 3

  • TOTAL:, 18

Semester 2

  • MKTG 10625, Marketing 2, 3

  • ECON 13936, Microeconomics, 3

  • FINA 11079, Finance, 3

  • COMM 12423, Business Communications, 3

  • INFO 10514, Using Business Information Systems, 3

  • , General Education Course (Open), 3

  • TOTAL:, 18

Semester 3

  • MKTG 27583, Marketing Analysis and Planning, 3

  • FINA 22289, Marketing Financial Analysis, 3

  • SALE 24565, Professional Selling, 3

  • COMM 25586, Marketing Report Writing, 3

  • ECON 22358G, Macroeconomics, 3

  • MKTG 25586, Visual Communication Technology, 3

  • COWT 10022, Cooperative Education Forum (Co-op students only), 1

  • TOTAL:, 19

  • COWT, Co-op Work Term (Co-op students only), 7

Semester 4

  • MKTG29149, Managing Marketing Opportunities 1, 3

  • MATH 29999, Marketing Statistics, 3

  • BUSM 14717, Marketing Ethics and Law, 3

  • ADVG 20905, Marketing Promotion Management, 3

  • BUSM 13551, The Professional Edge, 3

  • MKTG 20261, Digital Platforms 1, 3

  • TOTAL:, 18

  • COWT, Co-op Work Term (Co-op students only), 7

Semester 5

  • MKTG 39911, Marketing Management 1, 3

  • MKTG 31250, Marketing Research, 3

  • BUSM 35436, Business Cases, 3

  • MKTG 39999, Digital Marketing Strategy, 3

  • MKTG 32733, Data-Driven Marketing Analytics, 3

  • , Marketing Elective (see options below), 3

  • TOTAL:, 18

Semester 6

  • MKTG 36678, Marketing Management 2, 3

  • BUSM 37718, Applied Business Management, 3

  • MKTG 36678, Managing Market Opportunities 2, 3

  • , Marketing Elective (see options below), 3

  • , Marketing Elective (see options below), 3

  • , General Education Course (Open), 3

  • TOTAL:, 18

Marketing Electives

  • SALE 37725, Sales Account Management, 3

  • ADVG 35785, Integrated Marketing Communications, 3

  • MKTG 20480, Customer Relationship Management, 3

  • BUSM 34074, Entrepreneurship, 3

  • BUSM 25288, Leadership Development, 3

  • BUSM 24310, Business Creativity & Innovation, 3

  • MGMT 27907, Project Management in Business, 3

  • MKTG 26392, Search Engine Marketing, 3

  • HRMT33111 , Organizational Behaviour, 3

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Pre Courses

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Pathway Courses


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Career Opportunity

Career Opportunity

  • Marketing and Sales Administrator

  • Marketing Coordinator

  • Advertising and Promotions Planner

  • Assistant Product Manager

  • Sales Representative

  • Advertising and Promotion Account Manager

  • Digital Marketing Manager

  • Social Media Manager

Ability to settle

Overseas Student Health Cover

Health and Dental Plan - International: 580CAD/ per year

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