Bachelor of Business Administration (Marketing Management) (Honours)

Sheridan’s Marketing Management degree prepares you for an exciting career in marketing, advertising, promotion or sales.

Learn modern strategies from industry professionals

Marketing isn’t just about promotions and ads. Learn how to build a marketing plan through market research, marketing strategy and working in tandem with all areas of a business. Sheridan’s marketing instructors bring passion and industry experience into the classroom while ensuring curriculum is constantly updated to meet current industry demands.

Specialize or diversify your marketing knowledge

In the first two years of your studies, you’ll build a solid foundation in general business fundamentals. Beginning in Year 3, you can choose from a range of electives, allowing you to specialize in one area of marketing or branch out across various fields. You’ll also put your new skills to work during a mandatory internship and optional co-op.

Collaborative and hands-on learning

Today’s work world has changed. Top employability skills now include critical thinking, collaboration across networks and leading by influence, communication and entrepreneurship. Our small classes and experiential learning approach promote the development of these skills through constant interaction with your professors and peers.

Creative problem solving for the modern business world

Complement your Marketing Management degree with a unique certificate that demonstrates your ability to think creatively! In addition to your core BBA courses, you’ll have the opportunity to take different breadth electives that will enable you to obtain a Sheridan Board Undergraduate Certificate in Creativity and Creative Problem Solving. 50% of our June 2019 BBA graduates earned this optional certificate, which is endorsed by the State University of New York.

Courses in the certificate include:

• Creative Leadership and Problem Solving

• Applications of Creativity and Innovation

• Group Dynamics and Creative Problem Solving Facilitation

• Introduction to Studies in Creativity

• Principles of Creative Problem Solving

• Composition and Rhetoric

Creative Learning Portfolio

Build a Creative Learning Portfolio (CLP) that helps you on your self-discovery journey — and in the job market. The CLP is an electronic portfolio that explores your passions, purpose, career and personal goals. Featuring course reflections, learning experiences and work samples, your CLP will help you showcase your skills to potential employers.

Flexible learning options

Sheridan's marketing degree offers flexible learning options that fit into your busy life. You can choose to study part-time while you work or take a full-time course load. With morning, afternoon and some evening classes available, we make learning around your schedule convenient and simple.

Learning Outcomes

Graduates of this program will be able to:

• Communicate effectively in a variety of organizational settings.

• Evaluate complex qualitative and quantitative data to support strategic and operational decisions.

• Develop comprehensive strategic and tactical plans for an organization.

• Work independently and collaboratively in inter and/or multi-disciplinary and diverse environments.

• Use creative, critical and reflective thinking to address organizational opportunities and challenges.

• Apply problem solving and decision making frameworks that propose defensible solutions to organizational opportunities, challenges, change and risk.

• Demonstrate ethical and socially responsible behaviour.

• Integrate appropriate technologies in developing solutions to business opportunities and challenges.

• Build effective internal and external relationships using influencing, communication and consultative skills.

• Evaluate the dynamic of the global business environment from a competitive and economic perspective.

• Develop self leadership strategies to enhance personal and professional effectiveness.

• Assess business processes relative to organizational goals.

• Perform robust research through the application of accepted applied research methodologies.

• Develop critical thinking, quantitative reasoning, written, and oral communication.

• Knowledge of society and culture, and skills relevant to civic engagement.

• Develop comprehensive B2B and B2C marketing plans based on sound customer and competitive research, and that reflect an organization’s domestic and international strategic vision.

• Design a marketing research study that will act as a key resource in the development of a marketing plan.

• Evaluate the impact of changing global, political, economic, competitive, environmental, cultural and social systems on marketing strategy development.

• Examine the role of consumers as purchasers and users of goods and services using various theories and models of consumer behaviour.

• Develop a strategically focused integrated marketing communications plan based on research and analysis of a brand, its competition, and consumer behaviour, using appropriate communications strategies.

• Recommend profitable B2B and B2C customer relationship management strategies that are consistent with organizational marketing objectives.

• Create a business plan, including business feasibility assessment and financial analysis projections, for an innovative new business, product or service.

• Analyze the strategic role of supply chain management in achieving a company’s marketing, sales and operational objectives.

• Work in a manner consistent with law and professional standards, and protocols as it relates to marketing, advertising, promotion and ethical considerations.

• Develop a professional sales solution for a product or service to a prospective business-buying customer using appropriate sales methodologies.

Internship & Co-op

The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.

Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.

Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.

Students receive in-class and 1-on-1 career education support to help prepare for their Internship or Co-op work terms. The Co-op/Internship component is delivered by Sheridan's Co-operative Education Office, which facilitates over 1,800 Co-op/Internship work terms per year Sheridan-wide.