Sheridan College - Hazel McCallion Campus Background Image
Image of Sheridan College - Hazel McCallion Campus
Business, Management and Economics
Bachelor of Business Administration (Marketing Management) (Honours)
Bachelor of Business Administration (Marketing Management) (Honours)

Bachelor of Business Administration (Marketing Management) (Honours)

  • ID:SC010113
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (CAD)

  • Application Fee:$100.00
  • TuitionFee/Year:$18,523.00
  • LivingFee/Year:$11,000.00
  • InsuranceFee/Year:$580.00
  • OtherFee/Year:$131.25
  • Application Fee:$100.00
  • TuitionFee/Year:$18,523.00
  • LivingFee/Year:$11,000.00
  • InsuranceFee/Year:$580.00
  • OtherFee/Year:$131.25

* Health Science Pre-Admission Testing Charge, Identification Card

Estimated Total/program:
Accept letter

Admission Requirements

Entry requirements:

Program Eligibility

Ontario Secondary School Diploma or equivalent, including these required courses:

  • ​English, Grade 12 with a minimum 65%


  • ​​Mathematics, Grade 12 Advanced Functions with a minimum 60%, or Grade 12 Calculus and Vectors with a minimum 60%, or successful completion of Sheridan’s Mathematical Functions for Business course with a minimum 60%, offered through Continuing and Professional Studies.
  • Four other Grade 12 credits with a minimum 60%
  • Minimum 65% overall average


  • Two semesters of postsecondary education, including required courses, with a minimum of 65% overall average.

English requirements:

  • TOEFL (Test of English as a Foreign Language), 88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based

  • TOEFL iBT Special Home Edition**, 88 (21L,W,S,R)

  • iTEP Academic**, 3.9

  • IELTS (International English Language Testing System) Academic Module, 6.5 – Overall Band Score with no Band below 6.0

  • PTE A (Pearson Test of English Academic), 60 – Overall Minimum Score (57L,W,S,R)

  • FCE (Cambridge English: First), 176 – Cambridge English Scale or FCE A

  • CAE (Cambridge English: Advanced), 180 – Cambridge English Scale or CAE C

  • CPE (Cambridge English: Proficiency), 200 – Cambridge English Scale or CPE C

  • Sheridan EAP (English for Academic Purposes), 75%

  • Sheridan EPA (English Proficiency Assessment), 4.5 – Listening Band 4.5 – Reading Combined Band CLB 8 - Writing

Other requirements:

  • Applicant Selection
  • Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
  • Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.
  • Sheridan Degree Entrance Scholarship
  • Sheridan is pleased to provide an Entrance Scholarship in the amount of $2,500 to select applicants in this degree program.

Course Information

Sheridan’s Marketing Management degree prepares you for an exciting career in marketing, advertising, promotion or sales.

Learn modern strategies from industry professionals

Marketing isn’t just about promotions and ads. Learn how to build a marketing plan through market research, marketing strategy and working in tandem with all areas of a business. Sheridan’s marketing instructors bring passion and industry experience into the classroom while ensuring curriculum is constantly updated to meet current industry demands.

Specialize or diversify your marketing knowledge

In the first two years of your studies, you’ll build a solid foundation in general business fundamentals. Beginning in Year 3, you can choose from a range of electives, allowing you to specialize in one area of marketing or branch out across various fields. You’ll also put your new skills to work during a mandatory internship and optional co-op.

Collaborative and hands-on learning

Today’s work world has changed. Top employability skills now include critical thinking, collaboration across networks and leading by influence, communication and entrepreneurship. Our small classes and experiential learning approach promote the development of these skills through constant interaction with your professors and peers.

Creative problem solving for the modern business world

Complement your Marketing Management degree with a unique certificate that demonstrates your ability to think creatively! In addition to your core BBA courses, you’ll have the opportunity to take different breadth electives that will enable you to obtain a Sheridan Board Undergraduate Certificate in Creativity and Creative Problem Solving. 50% of our June 2019 BBA graduates earned this optional certificate, which is endorsed by the State University of New York.

Courses in the certificate include:

  • Creative Leadership and Problem Solving

  • Applications of Creativity and Innovation

  • Group Dynamics and Creative Problem Solving Facilitation

  • Introduction to Studies in Creativity

  • Principles of Creative Problem Solving

  • Composition and Rhetoric

Creative Learning Portfolio

Build a Creative Learning Portfolio (CLP) that helps you on your self-discovery journey — and in the job market. The CLP is an electronic portfolio that explores your passions, purpose, career and personal goals. Featuring course reflections, learning experiences and work samples, your CLP will help you showcase your skills to potential employers.

Flexible learning options

Sheridan's marketing degree offers flexible learning options that fit into your busy life. You can choose to study part-time while you work or take a full-time course load. With morning, afternoon and some evening classes available, we make learning around your schedule convenient and simple.

Learning Outcomes

Graduates of this program will be able to:

  • Communicate effectively in a variety of organizational settings.

  • Evaluate complex qualitative and quantitative data to support strategic and operational decisions.

  • Develop comprehensive strategic and tactical plans for an organization.

  • Work independently and collaboratively in inter and/or multi-disciplinary and diverse environments.

  • Use creative, critical and reflective thinking to address organizational opportunities and challenges.

  • Apply problem solving and decision making frameworks that propose defensible solutions to organizational opportunities, challenges, change and risk.

  • Demonstrate ethical and socially responsible behaviour.

  • Integrate appropriate technologies in developing solutions to business opportunities and challenges.

  • Build effective internal and external relationships using influencing, communication and consultative skills.

  • Evaluate the dynamic of the global business environment from a competitive and economic perspective.

  • Develop self leadership strategies to enhance personal and professional effectiveness.

  • Assess business processes relative to organizational goals.

  • Perform robust research through the application of accepted applied research methodologies.

  • Develop critical thinking, quantitative reasoning, written, and oral communication.

  • Knowledge of society and culture, and skills relevant to civic engagement.

  • Develop comprehensive B2B and B2C marketing plans based on sound customer and competitive research, and that reflect an organization’s domestic and international strategic vision.

  • Design a marketing research study that will act as a key resource in the development of a marketing plan.

  • Evaluate the impact of changing global, political, economic, competitive, environmental, cultural and social systems on marketing strategy development.

  • Examine the role of consumers as purchasers and users of goods and services using various theories and models of consumer behaviour.

  • Develop a strategically focused integrated marketing communications plan based on research and analysis of a brand, its competition, and consumer behaviour, using appropriate communications strategies.

  • Recommend profitable B2B and B2C customer relationship management strategies that are consistent with organizational marketing objectives.

  • Create a business plan, including business feasibility assessment and financial analysis projections, for an innovative new business, product or service.

  • Analyze the strategic role of supply chain management in achieving a company’s marketing, sales and operational objectives.

  • Work in a manner consistent with law and professional standards, and protocols as it relates to marketing, advertising, promotion and ethical considerations.

  • Develop a professional sales solution for a product or service to a prospective business-buying customer using appropriate sales methodologies.

Internship & Co-op

The Honours Bachelor of Business Administration (BBA) programs all include a one-semester internship where students will fulfill many of the program learning outcomes and become prepared for future employment. After the completion of a minimum of 60 credits, students may also apply to participate in the BBA Co-op program, which allows students to complete three additional work terms to a total of four work terms. Enrolment in the Co-op program is limited through an additional Co-op application process.

Co-op/Internship allows students to take ownership and responsibility for their own growth and development through practice in real-life employment environments. Our work terms are scenarios where students can apply their critical, creative, and reflective thinking in a way that maximizes their workplace experiences and preparedness for full-time employment after graduation.

Sheridan's BBA Co-op program has built-in flexibility for students to select their path and schedule for Co-op work terms, may lead to paid employment during the work term, and further supports students to develop their entrepreneurial thinking skills and capacity for responsible risk-taking in a complex workplace environment.

Students receive in-class and 1-on-1 career education support to help prepare for their Internship or Co-op work terms. The Co-op/Internship component is delivered by Sheridan's Co-operative Education Office, which facilitates over 1,800 Co-op/Internship work terms per year Sheridan-wide.

More info: Click here 

1000 Level Courses

  • BUSM10100D, Becoming a Master Learner* , 0 

  • BUSM10200D, Undergrad Competency Development, 3

  • MATH10000D, Business Calculus and Algebra, 3

  • COMM10000D, Business Communications, 3

  • BUSM10000D, Business Fundamentals, 3

  • BUSM10001D, Business Processes, 3

  • ACCG12000D, Financial Accounting, 3

  • ECON10001D, Macroeconomics, 3

  • ECON10000D, Microeconomics, 3

  • HRMT14000D, Organizational Behaviour, 3

  • ENGL17889GD, Composition and Rhetoric, 3

  • MKTG11000D, Marketing Fundamentals, 3

  • , 4 Breadth Electives,

2000 Level Courses

  • BUSM20000D, Applied Research in Business, 3

  • INFO20000D, Business Information Systems, 3

  • LAWS20000D, Business Law, 3

  • MATH20000D, Business Statistics, 3

  • FINA23000D, Finance Fundamentals, 3

  • ACCG22000D, Managerial Accounting, 3

  • MGMT25000D, Supply Chain and Operations Management, 3

  • , 2 Breadth Electives,

3000 Level Courses

  • BUSM30000D, Entrepreneurship or BUSM30002D Global Business Environment, 3

  • BUSM30001D, Ethics, Sustainability & Corporate Social Responsibility, 3

  • MKTG31000D, Integrated Marketing Communications, 3

  • MKTG31001D, Marketing Analysis, 3

  • MKTG31002D, Sales Strategies & Methods, 3

  • , 1 Breadth Elective,

4000 Level Courses

  • MGMT40000D, Strategic Management, 3

  • BUSM40000D, Integrated Industry Project or a Research Thesis, 3

  • MKTG41003D, Marketing Planning, 3

  • MKTG41005D, Digital Marketing , 3

  • MKTG41006D, Consumer Behaviour, 3

  • MKTG41007D, Marketing Research & Analysis, 3

  • MKTG41008D, Marketing Analytics , 3

  • BUSM40300D, BBA Portfolio**, 0

Business Elective Courses

Students must complete 3 of the following business elective courses:***

  • MKTG31003D, Global Marketing Management, 3

  • MKTG31004D, Marketing of Services, 3

  • MKTG31005D, Sustainability Marketing, 3

  • MKTG41000D, Global Partnerships & Distribution Channels, 3

  • MKTG41004D, Marketing Innovation, 3

  • MKTG41001D, Customer Relationship Management, 3

  • MKTG41002D, Sales Leadership, 3

  • ECON39000D, International Economics & Trade, 3

  • MGMT39001D, Managing and Communicating Across Cultures, 3

  • MGMT39000D, Project Management, 3

  • BUSM49000D, Contemporary Issues in Business, 3

  • BUSM49001D, Creativity & Innovation in Business, 3

  • BUSM49003D, Social Entrepreneurship, 3

Or select from advanced-level courses in any of the following disciplines***:

  • BBA Supply Chain Management

  • BBA Finance

  • BBA Accounting

  • BBA Human Resources Management

* Must be taken in first semester
** Must be taken in final semester
*** Students need to complete these elective courses at the 3000 and 4000 level, with at least 6 credits at the 4000 level

See moreSee less

Pre Courses

No Course!
See moreSee less

Pathway Courses


No Course!
See moreSee less

Career Opportunity

Career Opportunity

Graduates of Sheridan's Honours Bachelor of Business Administration – Marketing Management program will be ready for careers in a broad range of business-to-business and business-to-consumer marketing roles.

Here are some jobs you might find:

  • Account Manager

  • Market Research Analyst

  • Marketing Coordinator

  • Brand Manager

  • Sales Representative

  • Digital Marketing Coordinator

  • Marketing and Communications Specialist

Ability to settle

Overseas Student Health Cover

Health and Dental Plan - International: 580CAD/ per year

Same Courses

Close search