* Textbooks
TOEFL Internet-based, Overall 78 with Writing, Reading, Listening and Speaking minimums of 20
IELTS Academic, Overall band of 6.0, No single test score below 5.5
PTE, Minimum score 51
MELAB, Minimum Score 75
CAEL, Minimum Score 60
Duolingo, Minimum Score 100
Cambridge, Minimum Score 169
B2
As one of the premier programs in the country offering the depth and integration of current digital content and trends with traditional platforms, the Interactive Advertising Bureau of Canada calls this program, “the most up-to-date curriculum of any of the Ontario advertising programs.” Students study what is evolving in today’s industry, learning what businesses are doing now. Students are prepared for digital marketing to consumers using interactive platforms such as Facebook, Instagram, Twitter, mobile devices, as well as continued utilization of traditional platforms like television, radio and print.
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Semester 1
ADV122G, MASS COMMUNICATIONS IN A CULTURAL CONTEXT, 3
ADV438, TRANS-MEDIA PUBLIC RELATIONS, 2
ADV107, INTRO. TO LAYOUT & DESIGN, 3
ADV120, THE BUSINESS OF ADVERTISING, 3
ADV211, PRINCIPLES OF MARKETING I, 3
ADV106, INTRODUCTION TO DIGITAL MEDIA, 2
Semester 2
ADV203G, CONTEMPORARY STUDY OF AESTHETICEXPRESSION, 3
ADV207, PSYCHOLOGY OF ADVERTISING, 3
ADV222A, PRINT MEDIA ESTIMATING & RESEARCH, 3
ADV225, DIGITAL DESIGN I, 3
ADV208, ADVERTISING COPYWRITING FUND., 2
ADV311, PRINCIPLES OF MARKETING II, 3
ADV116G, SEGMENTING CANADIAN SOCIETY, 3
Semester 3
ADV313, WEB DESIGN I, 3
ADV322, BROADCAST MEDIA ESTIMATING AND RESEARCH, 3
ADV325, DIGITAL DESIGN II, 3
ADV309, COPYWRITING FOR PRINT MEDIA, 2
ADV345, CONSUMER RESEARCH CONCEPTS AND TECHNIQUES, 3
ADV411, MARKETING PLANNING I, 3
ADV307, BUSINESS PRESENTATIONS, 3
Semester 4
ADV413, WEB DESIGN II, 2
ADV422, MEDIA PLANNING I, 3
ADV421, DEVELOPING INTERNET MARKETING CONTENT, 2
ADV444, MARKETING PLANNING II, 3
ADV433, E-MAIL MARKETING, 2
ADV437, SEARCH ENGINE OPTIMIZATION, 3
ADV425, PROJECT MANAGEMENT FOR ADVERTISING, 2
Semester 5
ADV521, WEB ANALYTICS, 3
ADV505, DIGITAL AGENCY, 3
ADV531, MOBILE MARKETING, 3
ADV529, SOCIAL MEDIA MARKETING, 3
ADV504, TRANS-MEDIA PLANNING II, 3
ADV532, TRANS-MEDIA ACCOUNT PLANNING, 3
ADV536, TRANS MEDIA SALES PROMOTION & EVENTS, 3
Semester 6
ADV613, CREATIVE CAPSTONE, 1
ADV608, AGENCY & ACCOUNT MANAGEMENT, 2
ADV617, IMC CAMPAIGNS II, 4
ADV703, HOW TO BRAND YOURSELF, 4
ADV604, TRANS-MEDIA PLANNING III, 2
ADV701, INTERNSHIP, 5
There are a wide variety of career paths available including: digital media, social networking management, account management, copywriting, event planning, media planning and buying, public relations, Internet marketing and advertising, consumer behaviour, relationship management and many, many more. It’s no wonder that 90% of our grads are employed within 6 months, pursuing careers in Windsor, Toronto, Vancouver, Calgary and many more.
All international students are assessed a fee of $745.00 per year (pro-rated for programs that start in Winter $535.00 and Spring $335.00).
The fees associated with health insurance are mandatory as a result of the coverage and benefits afforded to international students.
There are no opt-out opportunities provided to international students as it relates to health insurance.
All international students are assessed a pro-rated fee per semester, to a yearly maximum of $745.00.
