* Textbooks
TOEFL Internet-based, Overall 78 with Writing, Reading, Listening and Speaking minimums of 20
IELTS Academic, Overall band of 6.0, No single test score below 5.5
PTE, Minimum score 51
MELAB, Minimum Score 75
CAEL, Minimum Score 60
Duolingo, Minimum Score 100
Cambridge, Minimum Score 169
B2
Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration – Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the extremely important field of logistics. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, strong analytical skills and are comfortable as a team leader, this program and field may be just right for you!
More information:click here
Semester 1
Code, Title, Credits
ACC110
, ACCOUNTING CONCEPTS I, 3
BUS108
, INTRODUCTION TO CANADIAN BUSINESS, 3
ECN210
, MICROECONOMICS, 3
MTH146
, MATHEMATICS OF PERSONAL FINANCE, 4
MGN105
, INTRODUCTION TO HUMAN RESOURCES, 3
COM103
, BUSINESS COMMUNICATIONS I, 3
Semester 2
Code, Title, Credits
ACC210
, ACCOUNTING CONCEPTS II, 3
ECN110
, MACRO ECONOMICS, 3
MRK202
, INTRODUCTION TO CANADIAN MARKETING, 3
ELEC1030
, CHOOSE 1 ELECTIVE COURSE, 3
MTH237
, STATISTICAL CONCEPTS, 3
COM203
, BUSINESS COMMUNICATIONS II, 3
BUS207
, BASIC SPREADSHEETING, 2
Semester 3
Code, Title, Credits
MRK311
, PROGRAM & EVENT PLANNING, 3
MRK317
, MULTIMEDIA SALES PRESENTATIONS, 4
MRK325
, ADVERTISING MANAGEMENT, 3
MRK332
, SUPPLY CHAIN MANAGEMENT, 3
MRK340
, TECHNO MARKETING, 3
ELEC1030
, CHOOSE 1 ELECTIVE COURSE, 3
Semester 4
Code, Title, Credits
MGN310
, ORGANIZATIONAL BEHAVIOUR, 3
MRK420
, MARKETING RESEARCH, 3
MRK419
, MARKETING RESEARCH PROJECTS, 2
MRK432
, MARKETING MANAGEMENT, 3
ELEC1030
, CHOOSE 1 ELECTIVE COURSE, 3
MRK434
, MARKETING DESIGN TECHNOLOGIES, 2
MRK451
, CAREERS IN MARKETING, 2
Semester 5
Code, Title, Credits
BUS300
, BUSINESS LAW, 3
MRK517
, MERCHANDISING MANAGEMENT II, 3
MRK520
, MARKETING CASES, 3
MRK525
, CONSUMER BEHAVIOUR, 3
MRK532
, STRATEGIC MARKETING MANAGEMENT, 3
MRK540
, BUSINESS STRATEGIES, 3
Semester 6
Code, Title, Credits
MRK639
, DIGITAL MARKETING, 3
MRK605
, APPLIED MARKETING SIMULATION, 3
MRK618
, INTERNSHIP PREP. & ASSESSMENT, 1
MRK609
, INTERNSHIP, 9
MRK680
, GLOBAL MARKETING ENVIRONMENTS, 3
MRK672
, SPORTS & EVENTS MARKETING, 3
MRK641
, SALES NEGOTIATIONS & ETHICS, 3
Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Others go into market research in small, medium and large national firms.
All international students are assessed a fee of $745.00 per year (pro-rated for programs that start in Winter $535.00 and Spring $335.00).
The fees associated with health insurance are mandatory as a result of the coverage and benefits afforded to international students.
There are no opt-out opportunities provided to international students as it relates to health insurance.
All international students are assessed a pro-rated fee per semester, to a yearly maximum of $745.00.
